Senior Product Marketing Manager at Showpad | Boston, MA

Showpad

Senior Product Marketing Manager

Boston, MA (Unknown)

Salary Not AvailableSenior Level5+ years exp

Posted 5 months ago

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Job Summary

Drive product marketing for an AI-powered B2B SaaS platform, aligning GTM with product strategy and revenue goals.

Own GTM strategy and release readiness across product launches.
Must-have: 5+ years in Product Marketing at a fast-moving B2B SaaS with AI products.
Standout: Ability to translate complex AI concepts into messaging for technical and business audiences.

Job Description

Responsibilities

You will work closely with Product Management to understand the product strategy and market fit, understand how to position against competitive offerings, and articulate use cases and value propositions for our releases.
You will become the expert on all relevant target personas and their buying journey, driving studies that provide detailed insight and guidance to others that maximize revenue from our ICP.
You will deliver compelling messaging and feature benefits that lead to Showpad's differentiators and truly resonate with our target audiences as to why they should choose us.
You will drive objective-driven GTM launch strategies and plans for product releases that are fully synced with business & revenue goals and deliver on growth targets.
You will collaborate with Marketing teams to build pipeline through integrated, market-tuned awareness and growth campaigns and programs for our capabilities.
You will work closely with the Revenue Enablement team and key go-to-market leaders to drive readiness and activation around our core messaging and positioning.
You will define, create and deliver high-impact product content including web pages, in-product messaging, presentations, videos, and more.
As a product, customer and industry expert, you will prepare and give presentations & demos internally, to customers and analysts, and at key events.

Requirements

5+ years of experience in Product Marketing at a fast-moving B2B SaaS-based company offering a platform with AI products/capabilities.
Experience with enablement, learning, content and/or revenue intelligence platforms as a Product Marketer and/or user is a plus.
Clear understanding of customer use cases and your own applications of AI.
Proven ability to drive a variety of go-to-market strategies and release readiness processes with product management, marketing, sales, partners and other stakeholders.
Be able to distill highly technical concepts into persuasive marketing messaging and content for diverse audiences.
Ability to engage with and earn the respect of both deeply technical industry experts and business leaders alike.
Strong verbal and written communication skills.
Highly collaborative; proactively seeks out a range of opinions and perspectives.
Strong analytical mindset, with the ability to draw business-relevant inferences and determine strategies and tactics from data and insights.
Ability to rapidly prioritize and react to changing competitors and market dynamics.

Preferred

Experience with enablement, learning, content and/or revenue intelligence platforms as a Product Marketer and/or user is a plus

Benefits

paid parental leave
paid holidays (including Juneteenth and paid time off to vote)
paid time off to volunteer at non-profit organizations
personal development opportunities or professional stretch assignments

Showpad

3.6 Glassdoor

Welcome to the new era of revenue effectiveness. The merger of Showpad and Bigtincan is creating the first AI-powered platform to strengthen the entire field selling motion. By unifying two industry-acclaimed solutions for content, readiness, engagement, and intelligence into a single operating system, we are delivering unrivaled scale and accelerated growth for our 2,000+ combined customers worldwide, including leaders in manufacturing (Dow, Dupont), healthcare (Fujifilm, Kaiser Permanente, Johnson&Johnson), CPG (Smucker’s, Mitsubishi, Stanley Black & Decker), and enterprise tech (HID, CultureAmp, LastPass). Acclaimed by analysts and adored by customers, we’re recognized as a Leader in the Forrester WaveTM Revenue Enablement Platforms, honored by Gartner as a Customers’ Choice in Revenue Enablement Platforms, and, together, endorsed by nearly 3,000 5-star customer reviews on G2. United, we’re focused on powering the next generation of field selling success through a more holistic engine that creates lasting value for our customers and a new vision for our category.Discover the revenue team outcomes we’re driving together at showpad.com.

Founded in 2011

Ghent, Flemish Region, BEL

393 employees (29 in marketing)

www.showpad.com

58% recommend to a friend

59% CEO approval