Responsibilities

• Define and sharpen all external and internal messaging, translating multi-featured product capabilities into clear, compelling narratives for specific solutions and use cases.
• Create core PMM assets yourself (web pages, sales/CS decks, battle cards) with consistent messaging across all GTM channels (Marketing, Sales-Enablement, Customer Success), adapting narratives for different audiences and phases of the user journey.
• New Product Campaigns: Plan and execute end-to-end launches and product updates, coordinating cross-functionally to deliver positioning, messaging, and campaign assets.
• Research turned into actionable insights: Conduct user research to uncover workflows and pain points, translating insights into actionable direction for the marketing, sales, success and product teams.
• Support Product-Led Growth initiatives: that drive discovery, sales, onboarding, and cross-sell through in-product experiences and funnel optimization.

Requirements

• 5+ years of product marketing experience in B2SMB; Experience in the US QSR restaurant industry or delivery marketplaces - Must.
• You\'ve owned a core product area end-to-end: from ICP and positioning through to launches and field enablement.
• You\'ve worked in fast-moving environments where the product ships faster than the messaging can keep up - and found a way to move at that pace without losing quality.
• A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets.
• Proven track record to craft clear, differentiated messaging that resonates to non-technical audiences.
• Excellent written communication and strong editorial judgment, with a proven ability to craft clear, differentiated messaging that resonates with non-technical audiences, while actively pushing for specificity and alignment.
• Data-driven approach: Comfortable conducting user interviews and synthesizing qualitative and quantitative insights into actionable marketing and product direction, using metrics and funnel analysis.
• Comfortable working closely with product, R&D, growth, design, and marketing teams in a fast-moving environment.
• Self-starter mindset: A proactive, independent contributor who thrives in fast-paced environments and can move quickly from strategy to execution.
• AI-first mindset: comfortable using AI tools to automate and scale workflows, with a natural inclination toward AI-native approaches in day-to-day work.

Benefits

• Strong & Competitive Compensation Package, Including Equity
• Company-Sponsored Insurance Package (Health, Dental, Vision, Mental Health)
• Paid Parental Leave
• Flexible Work Environment
• Responsible Paid Time Off Policy