Responsibilities

• Define and translate product capabilities into clear narratives for GTM channels.
• Create core PMM assets with consistent messaging across Marketing, Sales-Enablement, Customer Success, adapting narratives for audiences and journey phases.
• New Product Campaigns: Plan and execute end-to-end launches and product updates, coordinating cross-functionally to deliver positioning, messaging, and campaign assets.
• Research turned into actionable insights: Conduct user research to uncover workflows and pain points, translating insights into actionable direction for the marketing, sales, success and product teams.
• Support Product-Led Growth initiatives that drive discovery, onboarding, and cross-sell through in-product experiences and funnel optimization.