Responsibilities

• Own product positioning and go-to-market strategy by developing and executing the comprehensive GTM strategy for Rocket Pro's technology solutions, including packaging, messaging, and competitive differentiation.
• Partner with senior leadership across Product and Business to align on strategy, priorities, and market narrative while maintaining executive-level engagement and credibility.
• Build tiered product packaging that creates clear, scalable solution tiers aligned to broker needs and maturity levels.
• Conduct market and competitive analysis to research market trends, competitive positioning, and broker ecosystem needs to inform strategy and messaging.
• Activate key partnerships by leading go-to-market execution for strategic partnerships (e.g., Jupiter, ARIVE) to drive adoption and market presence.
• Establish performance metrics, analyze campaign effectiveness, and provide data-driven recommendations for continuous improvement and optimization.
• Align with Product, Sales, Business, and Integrated Marketing Communications teams to ensure cohesive go-to-market execution and consistent market narrative.

Requirements

• 7+ years of experience in product marketing, B2B marketing, or technology go-to-market strategy.
• Bachelor's degree in marketing, business, or related field (or equivalent competency).
• Demonstrated expertise in product positioning, competitive analysis, and go-to-market strategy development.
• Proven ability to translate complex technical solutions into compelling market narratives that resonate with target audiences.
• Proven track record of partnering effectively with product, sales, and executive leadership on strategic initiatives.

Preferred

• Experience in financial services, fintech, or B2B SaaS environments.
• Track record of launching and scaling product-led go-to-market programs from conception to market impact.
• Expertise in market research, competitive intelligence, and positioning frameworks.
• Experience managing cross-functional partnerships and influencing without direct authority.
• Knowledge of broker and partner ecosystems and channel marketing strategies.

Benefits

• What you’ll get Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks .