Responsibilities

• Own Positioning and Go-to-Market
• - Own positioning, messaging, and go-to-market for retail and restaurants, travel and hospitality, and government and public sector.
• - Build a differentiated point of view for each, grounded in how enterprises with large location portfolios actually operate.
• - Build retail and restaurants into a consistent, measurable market and carry accountability for that growth.
• - Build and test the travel and hospitality plan, and report what the market tells us.
• - Find what genuinely carries across multi-site operators and build it once, rather than writing three versions of the same argument.
• - Sequence the portfolio honestly. Decide what gets depth this quarter and what gets maintained, and make the case for that choice.
• Know the Buyer Better Than Anyone Here
• - Talk to customers and prospects directly and regularly, and bring back what you heard, including what contradicts our current story.
• - Understand how multi-site enterprises evaluate, pilot, and roll out technology across many locations.

Requirements

• Bachelor's degree required from an accredited, not-for-profit, in-person university or college.
• 6+ years in B2B product marketing, industry marketing, or vertical marketing, including at least three years marketing to a defined industry audience rather than to a product category.
• Direct experience marketing to multi-site retail, restaurant, or franchise enterprises, or to the technology and services those operators buy. This is the anchor requirement for the role and we will test for it in interview.
• Demonstrated ability to build positioning from first-hand buyer conversations rather than from product documentation.
• Experience marketing into long, multi-stakeholder buying cycles where procurement, security, and finance all have a say.
• A record of producing sales material the field actually used, and the judgment to know the difference.
• Funnel literacy. You can describe how your work changed conversion or pipeline, with numbers.
• Excellent writing. A large share of this job is deciding what to say and saying it well.
• Comfort carrying more than one industry at a time, with the discipline to sequence rather than spread thin.
• Practical AI fluency in your own working process.

Preferred

• Experience marketing to hotels, resorts, venues, or travel and event operators.
• Public sector marketing experience across federal, state, local, education, or public safety, including familiarity with procurement cycles and contract vehicles.
• Experience with construction, store development, or rollout programs inside a multi-site enterprise.
• Familiarity with facilities management or building operations audiences.
• Enterprise B2B SaaS experience with a direct sales force.
• Familiarity with 3D capture, imaging, spatial data, or visualization technology.

Benefits

• What’s in it for you?​When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement.
• Our benefits package includes (but is not limited to):
• - Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• - Life, legal, and supplementary insurance
• - Virtual and in person mental health counseling services for individuals and family
• - Commuter and parking benefits
• - 401(K) retirement plan with matching contributions
• - Employee stock purchase plan
• - Paid time off
• - Tuition reimbursement