Product Marketing Lead

San Francisco, CA (On-site)

$100K/yr – $200K/yrMid Level2+ years expFull time

Posted 1 hr ago

Job Summary

Own the growth and content flywheel from launch through distribution, building and measuring the publishing engine across social channels, content formats, and top-of-funnel metrics.

Own top-of-funnel end to end, driving traffic, signups, and pipeline
Design and run public benchmarks and transparent methodologies
Publish and optimize across socials and content formats to accelerate spread

Job Description

Responsibilities

Run launch weeks. Every shipped agent capability gets a demo people stop and reread, benchmarks against the competitors buyers already use, case studies, and blogs.
Pull growth stunts, the kind that go viral because people screenshot them and send them to a coworker: a live investigation run, a bounty, a free tool drop, a claim we can prove and nobody else can
Own the publishing engine across socials. Posts written for and shipped from the team's accounts on LinkedIn and X, built for growth and virality
Build the rest of the content engine: blogs, teardowns, comparison pages, docs-adjacent content
Design and run the benchmarks yourself, in public, with methodology anyone can check
Own top-of-funnel end to end. Traffic, signups, and pipeline are your numbers
Instrument everything. Know which post, page, and stunt produced which account, and cut what isn't working
Work directly with founders and engineers to turn what's shipping into what's spreading

Requirements

2 to 5 years in growth, content, or product marketing, ideally at a technical startup
A public body of work. Send the accounts you've run, the posts that did well, the campaigns you shipped
You write fast, in your own voice, without a committee
Technical enough to read our docs, run the product, and explain what makes it different without a briefing
You've grown an account or a channel from cold to real distribution, and can explain what actually caused it
Comfortable running your own funnel in analytics tools and spreadsheets
Judgment about what lands. Most demos get scroll(ed) past, and you should know why
High ownership in an ambiguous, fast-moving early-stage environment
Willing to be based in or relocate to the San Francisco Bay Area

Preferred

Experience marketing to compliance, security, trust and safety, or investigations buyers
Experience marketing developer or API products
You can edit video and cut a demo yourself, or ship a landing page without waiting on anyone
Comfortable building small tools with AI coding assistants for free tool drops and stunts
Prior startup experience, ideally at a similarly early stage
Experience working in an AI company