Responsibilities

• Own market segmentation, buyer personas, and problem statements for assigned product lines using the Pragmatic Marketing framework.
• Develop and maintain differentiated positioning and messaging that clearly communicates product priorities and value.
• Translate customer and market insights into actionable guidance for Product Management.
• Co-own product launches with Go-to-Market and Sales Enablement partners, aligning on launch strategy, timing, and success metrics.
• Collaborate on development of sales enablement tools, training, and narratives to ensure field readiness.
• Partner with Demand Generation, Content, and Communications teams to ensure key product priorities shine through campaigns and thought leadership.
• Analyze win/loss data, pipeline performance, and competitive dynamics to optimize GTM effectiveness.
• Identify opportunities to improve adoption, clarity, and commercial performance through cross-functional action.

Requirements

• Bachelor’s degree in marketing, business administration, communication, or related field required.
• 7–10 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.
• Strong experience supporting enterprise or global account sales teams.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred.
• Strong analytical skills, including experience with white space analysis and account planning.
• Executive presence and strong facilitation skills.
• Travel: 10% - 20%

Nice To Have

• Pragmatic Marketing Certification desirable.
• Graduate degree preferred.

Benefits

• Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts
• Employee Assistance Programs and additional work/life resources
• Referral Bonuses and Tuition Reimbursement
• Flexible PTO
• Volunteer Time Off to benefit the community
• Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement