Senior Product Marketing Manager, Release Marketing at Justworks | New York City, NY | $147K/yr – $190K/yr

Senior Product Marketing Manager, Release Marketing

New York City, NY (On-site)

$147K/yr – $190K/yrSenior Level7+ years expFull time

Posted 3 months ago

Job Summary

Own and scale the release marketing engine to convert product updates into customer-facing and internal deliverables, coordinating with Product to standardize inputs and accelerate content through AI-enabled automation.

Release Marketing Operations: design a scalable, repeatable process and cadence for multi-channel content and enablement
AI & Automation: build workflows, QA, and content generation that speed releases and improve quality
Cross-Functional Enablement: align Product, Marketing, and GTM with governance, briefs, and centralized knowledge systems

Job Description

Build and Scale the Release Marketing Engine
Design and own a scalable, repeatable release marketing system that turns product updates into customer-facing and internal deliverables
Operationalize a monthly “What’s New” cadence, including blogs, customer communications, sales enablement, in-product messaging (e.g., Pendo), and social content
Partner with Product to standardize release inputs (e.g., templates, briefs) that feed into automated workflows
Continuously improve quality, speed, and consistency of releases through automation and AI
Drive AI-First Marketing Operations
Identify opportunities to automate repetitive product marketing workflows using AI and tooling
Build and maintain systems that generate, QA, and distribute release content at scale
Establish best practices for how product marketing leverages AI across content creation, organization, and execution
Support on Horizontal Product Marketing Operations

Minimum of 7 years of product marketing or GTM experience, with demonstrated ownership of end-to-end GTM execution
Experience architecting GTM or release marketing infrastructure from scratch, including governance models, tooling stacks, and scalable content workflows
Hands-on practitioner of AI tools and automation (e.g., ChatGPT, Claude, Notion AI, Zapier, Make, or similar) applied to content workflows
Demonstrated ability to influence and drive alignment across Product, Marketing, and GTM leadership without direct authority
Strong writing and messaging skills. Ability to translate technical product updates into clear, customer-facing narratives
Track record of driving adoption and internal alignment through structured release communications
Experience with in-product messaging tools (e.g., Pendo, Appcues) and marketing automation platforms
Comfortable working in ambiguous, high-volume environments with competing priorities

Experience in payroll, HR tech, or compliance-adjacent products where regulatory nuance shapes messaging
Prior experience in a high-growth, multi-product environment; HR tech, fintech, or SMB-focused SaaS
Experience in a Strategy & Ops function to create new processes and infrastructure

great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community

Justworks

3.4 Glassdoor

Justworks takes the busyness out of growing a business and alleviates the unknown. We’ve combined a simple platform and exceptional 24/7 customer service with the power of a PEO, so all teams have more time to focus on what matters. Get access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place.

Founded in 2012

New York, New York, USA

1.5K employees (99 in marketing)

www.justworks.com/lp/what-is-justworks/?utm_source=linkedin&utm_medium=organicsocial

49% recommend to a friend

62% CEO approval