Responsibilities

• Own PB’s positioning, messaging, value proposition, and competitive differentiation (e.g., compliant two-way texting vs. cell phones/DIY tools like Textedly, Mailchimp).
• Develop buyer personas, messaging frameworks, and sales enablement materials (one-pagers, decks, battle cards, case studies, testimonials) tailored to network marketers, service-based owners, and franchise/recruitment teams.
• Lead product launches, feature releases, and go-to-market campaigns for PB updates, ensuring alignment across marketing, sales, and customer success.
• Create high-impact content (e.g., webinars, ebooks, blog series, video demos, nurture sequences) that educates prospects on PB outcomes and drives pipeline.
• Partner with demand generation to align campaigns (performance ads, influencer partnerships, community/Champions Corner, affiliates) with PB messaging and ICPs.
• Conduct win/loss analysis, customer interviews, and competitive research to refine positioning and identify upsell/cross-sell paths.
• Support sales with training, objection handling, and ROI storytelling; collaborate with customer success on adoption playbooks and retention messaging.
• Track product marketing KPIs