Responsibilities

• Own Probook's messaging architecture from company narrative to product, persona, and vertical levels.
• Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers.
• Ensure consistency across sales conversations, content, and market-facing communications.
• Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing.
• Drive pricing and packaging.
• Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity.
• Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling.
• Partner closely with Sales leadership to align on priorities and continuously improve what's used in the field.
• Drive adoption through training, onboarding, and tight feedback loops.
• Own Probook's competitive strategy, tracking positioning, product evolution, and win/loss dynamics.

Requirements

• 8+ years in product marketing, ideally in B2B or vertical SaaS.
• Experience partnering directly with founders or executive leadership on positioning and narrative.
• NYC-based and excited about in-office collaboration in a high-intensity environment.
• Willing to travel for customer and prospect onsite visits at least once a month.
• Authorized to work in the United States.
• Background in vertical SaaS, ideally in a technical product environment.
• Experience with enterprise sales motions and how positioning shifts as deal size grows.
• A track record of partnering directly with founders and product leaders.
• A strong design eye — you care about how positioning and enablement materials look and feel, not just what they say.
• You're energized by moving win rates and deal velocity, not just shipping campaigns.

Benefits

• Health: Comprehensive medical, dental, and vision.
• Perks: $500 monthly Ramp card for commuting, meals, gym, etc. (plus $25 in nightly meal delivery credit) and really good office snacks.