Senior Product Marketing Manager

USA (Remote)

$120K/yr – $160K/yrSenior Level3+ years expFull time

Posted 6 months ago

Job Summary

Drive product marketing by translating Prod/Eng updates into audience-focused content and enabling Sales/CS teams, with an AI-forward, story-driven approach.

  • Own product narratives across email, LinkedIn, and website
  • Strong storytelling and multi-persona content creation
  • New role with broad scope and cross-functional impact

Job Description

Responsibilities

  • Own product update and launch narratives: Translate what Prod/Eng ships into engaging, customer-facing content that resonates with the right audience across email, LinkedIn, and the website
  • Build Sales and Customer Success enablement content: create decks, one-pagers, and battle cards that help our Sales and Customer Success teams walk into conversations with confidence
  • Regular audits of product marketing content: Ensures all the above content remains up to date as the product and our market continue to evolve .
  • Support webinars and customer education: Help plan and execute webinars that teach customers how to get more out of Popl and showcase new capabilities
  • Tighten the feedback loop with leadership: You'll be embedded in how the product works, as well as our sales, marketing and success systems, to ensure every piece of content reflects what's true about the product and what customers actually care about

Requirements

  • 3+ years in product marketing or a closely adjacent B2B SaaS role: You understand the B2B buyer journey and know how to create content that moves people at different stages
  • A natural storyteller who can write: Sharp copy and strategic narrative in equal measure. Comfortable directing AI to accelerate output without losing your voice
  • Multi-persona fluency: You shift tone and framing based on the audience instinctively
  • Extreme ownership and initiative: This role is new and intentionally broad. You spot gaps, propose solutions, and execute without waiting to be told
  • Strong creative instincts: You push past the obvious first draft and find the angle that actually works
  • An AI-forward mindset: eager to experiment with and use AI tools to accelerate research, content creation, and go-to-market execution
  • Public proof of storytelling: active presence on LinkedIn or other platforms demonstrating thought leadership, writing, or speaking

Preferred

  • Experience marketing to event marketers, field marketers, or revenue operations teams
  • Familiarity with CRM or martech ecosystems like Salesforce, HubSpot, or Marketo
  • Experience with Figma and managing small design teams
  • Experience at an early-stage or growth-stage startup where the full playbook wasn't written yet
  • Comfort with webinar production and live content formats
  • Basic design sensibility, enough to direct visual assets without needing your hand held

Benefits

  • Be part of a rocket-ship startup redefining how professionals connect and grow.
  • Work closely with experienced leaders and cross-functional teams to shape our financial strategy.
  • Make a measurable impact in a role critical to our long-term success.
  • Fully remote
  • Competitive salary
  • Meaningful equity
  • Full insurance & benefits
  • Unlimited PTO
  • $150 monthly wellness credit
  • Constant daily learning
Popl logo

Popl

Popl = Event lead capture + AI data enrichment + digital business cardsPopl is defining a new space called "In-Person Go-To-Market". In-Person GTM is any channel where real, face-to-face interactions spark meaningful business connections and deal flow with future customers.This includes:- Trade shows and conferences- Retail and pop-up events- Product demos and sampling- Marketing and brand activations- Street teams and brand ambassadors- Door-to-door or field sales- Event sponsorships and booths- Workshops, happy hours, and live experiencesCompanies haven’t had great tools to track ROI from in-person interactions. Since the results were hard to measure, they weren’t always seen as strategic, just "nice-to-haves." And the things that don’t get tracked, don’t get frameworks or standardized processes.What we’re seeing now is a renaissance of in-person marketing being taken seriously as a growth channel, not just a branding play. And with AI and better data capture, attribution is catching up, so this category is finally getting the spotlight it’s always deserved.So how is Popl leading the way of this revolution? We've built a platform that makes it effortless for teams and professionals to collect and share contact info wherever they go. Our AI-powered platform captures info from event badges, QR codes, and business cards and smoothly syncs it with CRMs. Plus, with our industry leading digital business card platform, every interaction is easy, memorable, and impactful.2.5+ million professionals and companies across 160+ countries trust Popl to turn real-world moments into growth. Join us 🤝 We are Y Combinator backed, based in New York, and trusted worldwide 🌎

Salaries

Posted range

$120K/yr – $160K/yr

Taken straight from the job posting.

See all Popl Co salaries
Popl Co logo

Senior Product Marketing Manager

Popl Co · USA · Remote