Senior Product Marketing Manager, Platform

USA (Remote)

$129K/yr – $201K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own AI product marketing by shaping GTM, pricing, and messaging to drive adoption, trust, and revenue across cross-functional launches.

  • GTM Strategy: Lead positioning and launch playbooks for AI products and features.
  • Pricing & Packaging: Collaborate with Product, Finance, and CS to price and package offerings.
  • Cross-Functional Execution: Align Product, Sales, Marketing, and Support on launches and market events.

Job Description

Responsibilities

  • Lead go-to-market strategy and execution for AI-powered products and features — translate complex AI capabilities into customer-centric value propositions that drive understanding, adoption, and trust.
  • Drive pricing and packaging strategy — partner with Product, Finance, and CS to evaluate, propose, and refine how Jane's products are packaged and priced.
  • Strengthen Jane's market positioning through insight-driven messaging and go-to-market plans.
  • Lead cross-functional launch programs that improve product adoption, accelerate revenue, and deliver measurable business results.
  • Translate customer and market insights into action — synthesize qualitative and quantitative data to influence product direction and roadmap priorities.
  • Build alignment across Product, Sales, Customer Support, and Marketing.
  • Introduce repeatable frameworks that improve how we plan, execute, and measure product marketing initiatives.
  • Represent Jane at key market events, conferences, and industry forums.
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Jane App

Jane is an all-in-one health and wellness practice management platform designed to be helpful to you, no matter how or where you practice. Available online and on any device, Jane offers branded online booking, beautiful scheduling, insurance management, customizable charting, online intake forms, patient reminders, integrated payment processing, online appointments (telehealth) and more!

Founded in 2012
North Vancouver, British Columbia, CAN
707 employees (71 in marketing)