Responsibilities

• Strategic Narrative and Positioning: Shape and evangelize the strategic narrative for your product or solution area -- connecting market trends, customer pain points, and competitive gaps to company-level positioning and long-term vision. You are not just telling the story; you are writing it.
• Messaging Frameworks and Scalable PMM Systems: Build frameworks for scalable messaging development that enable other PMMs and cross-functional teams to align on differentiated value propositions, proof points, and market readiness. You raise the bar for the whole team.
• AI-Powered Intelligence and Workflow Design: Leverage AI tools to design scalable, repeatable intelligence workflows — from synthesizing Gong call data and competitive signals into executive-ready insights, to building content pipelines that extend PMM bandwidth. At this level, you're not just using AI to work faster; you're thinking architecturally about how it integrates into your product area's GTM motion.
• Customer Segmentation and Persona Leadership: Lead cross-functional customer segmentation and persona evolution -- ensuring precision across all buyer stages and influencing how the business targets and speaks to ideal customer profiles.
• GTM Strategy and Launch Leadership: Own end-to-end GTM strategy for your product area -- from positioning and launch sequencing to sales readiness and market measurement. Proactively align stakeholders across Sales, Product, Enablement, and CS around shared goals, ensuring launches land with clarity and consistency.
• Executive Influence and Strategic Synthesis: Translate complex capabilities into clear, compelling stories that influence revenue strategy, pricing and packaging, and customer lifecycle programs -- anchored in data, feedback, and voice of customer. Serve as the go-to expert on product-market fit, frequently consulted by Sales, Product, and Leadership on GTM decisions, product direction, and customer impact.
• Market and Competitive Intelligence: Anticipate shifts in the market landscape and proactively recommend messaging, GTM, or product adaptations that align with future customer and business needs. Connect product marketing outcomes to enterprise KPIs -- revenue, retention, and brand equity. Use AI-assisted research and synthesis tools to maintain a continuous, real-time pulse on the market -- not just a quarterly snapshot.
• Cross-Functional Leadership: Build trust and alignment across functions by fostering open communication, surfacing friction points early, and navigating cross-functional priorities with empathy and transparency. Lead high-pressure, cross-team initiatives -- modeling calm decision-making, accountability, and a solution-oriented mindset in ambiguity.
• Mentorship and Team Elevation: Mentor and uplift others across the marketing and product orgs, sharing expertise generously and raising the bar for collaboration and execution. Help the team operate at the next level.

Requirements

• 7+ years of product marketing experience, including time in a senior or lead contributor role
• Experience in a B2B SaaS company -- ideally with complex products, multiple buyer personas, or platform/suite positioning
• Proven track record of owning and executing full-cycle, multi-stakeholder product launches
• Strong strategic instincts with the ability to connect product capabilities to business outcomes, revenue strategy, and competitive positioning
• Demonstrated ability to build messaging frameworks -- not just execute against existing ones
• Executive presence and communication skills -- comfortable presenting to and influencing C-suite and senior Sales leadership
• Strong cross-functional instincts -- knows how to align Product, Sales, Enablement, and CS without formal authority
• Proficiency with tools including Gong, Salesforce, Seismic, and Tableau
• Track record of mentoring others and raising the floor on team performance
• Bachelor's degree required

Benefits

• All around awesome culture where together we strive to live our 5 values: - Data informed decision making. - Customer first. Always. - Succeed together. - Relentless about results. Obsessed with excellence. - Lead the change. Shape the standard. An open and inclusive environment where you’ll learn and grow through programs and resources like: - Monthly company All Hands meetings - Regular opportunities for executive leadership exposure through things like AMAs - Access to continued learning & development opportunities - Our commitment to a continuous feedback culture which allows us to drive performance and career growth - A growing network of Employee Resource Groups - Company sponsored volunteer hours - And more! Our more standard benefits - Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work - 14 Paid Company Holidays, includes 2 floating holidays (you choose!) - A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale - Unlimited infertility coverage benefits through our medical plans - Additional supplemental health benefits offered to you and your family - 401(k) retirement program with a fully vested immediate company match - 16 weeks of paid parental leave for birthing and non-birthing parents - Health Savings Account (HSA) options and company contributions each pay period - Flexible Spending Account (FSA) options for pre-tax employee allocations - Annual remote work stipend to be used on wellness or home office equipment