Responsibilities

• Own product positioning and messaging across all of Path’s products and capabilities. Develop and maintain the core narratives that differentiate us in the market.
• Drive go-to-market strategy for product launches, feature releases, and market expansion. Coordinate cross-functionally with product, engineering, sales, and customer success.
• Create high-quality content that establishes Path as the authority in autonomous welding: white papers, case studies, application guides, blog posts, and thought leadership.
• Build and refine sales enablement materials: battle cards, competitive analysis, objection handling guides, ROI frameworks, pitch decks, and demo scripts.
• Develop deep competitive intelligence. Know the landscape cold—traditional automation, other robotics companies, manual welding operations—and translate that into actionable positioning.
• Define and manage buyer personas and journey mapping. Ensure all marketing efforts are grounded in how technical buyers actually evaluate and purchase.
• Partner with the sales team to understand deal dynamics, win/loss patterns, and where marketing can have the most impact on the pipeline.

Requirements

• 5+ years of experience in product marketing, ideally at a B2B company or industrial/manufacturing technology environment
• Strong strategic thinking paired with hands-on execution. You can develop the GTM strategy and also write the battle card yourself.
• Excellent writing and storytelling skills. You can translate complex technical capabilities into clear, compelling narratives for different audiences.
• Experience with product launches, competitive positioning, and sales enablement in a technical product environment

Preferred

• AWS CWI or CWE certification
• Experience with robotic welding or automation systems
• Background in applications engineering, technical sales, or product marketing at a manufacturing technology company
• Experience building ROI models or business case analyses
• Familiarity with heavy fabrication, shipbuilding, structural steel, or defense manufacturing
• Working understanding of AI/ML concepts (you don\'t need to write code, but you should be able to explain what a model does and why it matters)

Benefits

• Daily free lunch to keep you fueled and connected with the team
• Flexible PTO so you can take the time you need, when you need it
• Comprehensive medical, dental, and vision coverage
• 6 weeks fully paid parental leave, plus an additional 6–8 weeks for birthing parents (12–14 weeks total)
• 401(k) retirement plan through Empower
• Generous employee referral bonuses—help us grow our team!