Senior Product Marketing Manager

New York, USA (Remote)

$112K/yr - $143K/yr (Est.)Senior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own product marketing for a portfolio slice, shaping roadmap, GTM, and cross-functional enablement; drive NPI from Alpha to GA; and bring the merchant voice into strategy with AI-enabled processes that scale the PMM function.

  • GTM & messaging: Build market-ready positioning and sales enablement rooted in user insights.
  • NPI execution: Lead stage-gate progress across product, design, marketing, and sales to ship features on time.
  • Voice of the customer: Represent merchants in roadmap discussions and become the domain expert for your area.

Job Description

Responsibilities

  • Own all Product Marketing for your slice of the product portfolio, bringing a storyteller's instinct to everything you touch, flexing your communication to land with any audience, from a CDO to an ecomm manager, and distilling complex products into value propositions people actually remember.
  • Generate market, competitor, and customer insights through product discovery and research, and use them to shape our roadmap and GTM strategy. You hunt for non-obvious insights and pair them with genuine passion for users, producing balanced, thoughtful points of view on how to take products to market.
  • Drive NPI stage gate movement from Alpha through GA launch, running highly interdependent, complex projects without dropping threads and keeping every workstream on track.
  • Use AI tools (from Claude to Lovable) to build analyses, designs, and frameworks that scale the PMM team beyond its headcount. You don’t just use AI to polish drafts, you build processes around it and deploy it like a coworker acting on your behalf.
  • Own product naming and develop targeted messaging, positioning, and marketing creative (in partnership with Marketing), grounded in real market insight.
  • Enable Sales, Customer Success, and Solutions to win, share in the wins and losses, and continuously sharpen our GTM motion. This role is deeply collaborative, sometimes you're driving the bus, sometimes you're along for the ride, either way you work well across disciplines to get things shipped.
  • Be the voice of the customer. You’re at your best in front of merchants, current and prospective — speaking confidently to our products and roadmap, steering conversations toward insight, and becoming the go-to expert in your domain.
  • Bring creative approaches to moving core growth metrics, bundling, packaging, email, and everything in between. You want to make a real dent at Ordergroove and thrive in fast-moving environments, moving fluidly between 30,000-foot strategy and the micro-details that make or break execution.

Requirements

  • 5-7 years of total relevant work experience that can span marketing, product marketing, growth marketing, product management, operational roles, or strategy consulting.
  • At least 3 years of specific product marketing or go-to-market experience.
  • Experience in retail-tech is preferred. Experience in B2B or B2B2C SaaS is required.
  • Technical understanding of AI agents, APIs, integrations, platform integrations, and data analytics
  • Experience working at a Ecommerce or FinTech company
  • Driven, passionate and persistent about getting your products to win in market.
  • Demonstrated ability to collaborate and work in a very fast-paced organization.

Benefits

  • flexible work from anywhere culture
  • flexible PTO
  • totally remote (anywhere in the US) workforce
  • annual personal development budget
  • competitive compensation (including stock options) and incredible, affordable benefits
Ordergroove logo

Ordergroove

4.5 Glassdoor

Ordergroove enables subscription and membership experiences for the world’s largest and most innovative brands, including L’Oréal, Dollar Shave Club, Petsmart, La Colombe Coffee, and The Honest Company. As a market leader in subscription technology, our proprietary Relationship Commerce platform is shifting consumer interactions from one-and-done transactions to frictionless and highly profitable recurring relationships. Ordergroove technology uses artificial intelligence, analytics, and unmatched consumer expertise to empower top brands to transform their commerce experiences while making their consumers’ lives easier.

Founded in 2010
New York, New York, USA
129 employees (14 in marketing)
83% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
62.4K
Monthly Google Ads Budget
$7.1K
Traffic Source Mix
Search
22.1%
Direct
67.7%
Referral
7.2%
Social
2.1%
Paid
0.6%

Headcount Trend

Current headcount: ~129

Marketing Team

Marketing Team Size
11 (9% of company)

Funding

Total Funding
$130M
Last Raise
$100M
Private Equity, 3 years ago

Funding History

  • Nov 2022
    Private Equity • $100M
  • Jan 2017
    Series C • $20M
  • Jan 2013
    Debt Financing • $3M

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