Responsibilities

• Revenue Enablement: Act as a subject-matter expert on messaging, market position, and competition. Develop GTM assets, case studies, and battlecards to aid the sales process.
• Go-to-Market - You'll own the end-to-end GTM for the new product & features launching, from positioning & messaging, to asset creation, GTM launch management and internal enablement. You'll collaborate with Product, Sales, Marketing and Customer Success teams to help create and test the positioning & messaging for your portfolios, which may include technology products and features, partnerships, or publishers.
• GTM Impact Analysis: Plan and execute ongoing analysis of the sales funnel, collateral kit, and GTM strategy inclusive of Win/Loss, sales cycle, engagement, and response.
• Launch Program: Build and manage a company-wide launch process for planning and directing the scope, schedule, and execution of our most critical moments.
• Market Research: Stay ahead of market trends, customer needs, and competitor moves. Engage with analysts and other industry stakeholders to build our brand and inform strategy. Use your insider-knowledge of our personas and industry to shape our unique approach to market.
• Messaging & Positioning: Build a compelling narrative around our products and value that we can take to market and win with. Help the organization tell our story more effectively by developing and aligning messaging, value propositions, and audiences.
• Cross-Functional Alignment: Collaborate with other teams to align GTM strategy, identify collateral needs, influence pricing and packaging, and ensure our market position is optimized for success.
• Personal Effectiveness & AI utilization: Create your own urgency, keep work organized, and have line of sight to achieving all deadlines. Have a plan to incorporate AI into the daily flow of work to contribute to your effectiveness.
• First 30 Days: Audit the existing selling collateral kit and sales playbook to identify areas of opportunity and notable gaps.
• Refresh our competitor battlecards to reflect current market conditions and changes in messaging tied to AI.
• Develop a working perspective on our brand messaging framework and identify gaps in implementation of this framework across the entire portfolio of channels and assets.
• Create an initial POV on the key drivers of our value proposition that includes partners, publishers, and technology.
• Establish relationships with key stakeholders across product management, sales, and the partner teams.
• Learn about OpenSesame products and solutions and be able to accurately speak to their opportunities and position in the market.
• Outline the plan for incorporating AI into the product marketing workflows.
• First 90 Days: Support GTM enablement as a subject-matter expert on messaging, market dynamics, competition, and positioning.
• Establish a template and process for conducting company launches with an emphasis on cross-functional collaboration and audience optimization.
• Establish a reporting cadence for key metrics including asset utilization, launch adoptions and outcomes, pipeline influence, and sales cycle metrics.
• Collaborate with marketing stakeholders to build a messaging transition to in-market campaign process, determining key steps, templates, and RACI to ensure alignment between strategic messaging and positioning decisions and how we bring that to life in the market.
• Build at least one LLM-based workflow to optimize your work.