Responsibilities

• Product Launches & Campaigns: own end-to-end GTM for new product launches and feature rollouts: from messaging and positioning to launch plans, sales enablement, and integrated campaigns.
• Market Insights & Competitive Intelligence: track the competitive landscape, conduct win/loss and customer research, and translate findings into positioning and product roadmap recommendations.
• GTM Enablement: train sales and GTM teams on new capabilities and competitive dynamics, and build the tools) battlecards, one-pagers, pitch decks, ROI calculators, etc) they need to win.
• Content Development: create product-driven content across blogs, tours, and video to drive awareness and adoption, ensuring consistent messaging across all channels.

Requirements

• 4–7 years of product marketing experience in a B2B SaaS or technology environment
• Proven track record launching software products and driving feature adoption
• Strong understanding of the enterprise software buyer journey and complex, multi-stakeholder sales cycles
• Exceptional writing, storytelling, and presentation skills — you can make technical products feel urgent and human
• Analytical mindset with the ability to translate data into strategic, actionable recommendations
• Comfortable working cross-functionally and influencing without direct authority

Benefits

• Full benefits: health, dental, vision, and 401(k)
• Remote-first