Senior Product Marketing Manager New

Responsibilities

• Product Understanding, Positioning & Value Propositions
• Build deep knowledge of the products within your line of business, including their capabilities, use cases, limitations, and customer outcomes.
• Work closely with Product to understand what’s available today, what’s coming next, and what those developments mean for customers.
• Own product positioning and value propositions grounded in customer needs, buying behavior, and competitive differentiation.
• Translate product capabilities into clear benefits tailored to specific ICPs, personas, and use cases.
• Partner with Marketing to develop clear, compelling go-to-market messaging grounded in product value, customer insights, and the broader 12twenty narrative.
• Validate product claims and develop the customer evidence and proof points that support them.
• Go-to-Market Strategy & Launch Planning
• Own the go-to-market plan and launch calendar for your line of business, aligning timing and priorities with Product and go-to-market partners.
• Determine the appropriate launch approach for new products and features based on customer relevance, business opportunity, and team readiness.

Requirements

• 5+ years of experience in B2B SaaS product marketing, ideally in multi-sided platforms or HR/edtech.
• A proven track record of developing value propositions, launching products, and enabling sales.
• Curious and thorough, with the ability to learn complex products and explain their value clearly.
• A strategic thinker and strong communicator who can influence cross-functional partners and move work forward.
• Comfortable using customer research and performance data to make decisions, test assumptions, and adjust your approach.
• Equally comfortable building a launch plan, writing a sales guide, and delivering a training session.
• Able to bring structure to ambiguity and prioritize the work that will have the greatest impact.
• Someone who cares whether teams use what you build and whether customers understand the value.
• Passionate about helping students, universities, and employers succeed.

Benefits

• Benefits & Perks:
• Competitive salary
• Generous PTO policy
• Full benefits, including 401(k)
• Regular team happy hours and activities
• Remote work flexibility