Senior Product Marketing Manager

Responsibilities

• Own the go-to-market strategy, positioning, messaging, and launch execution for Moore’s portfolio of data-driven solutions.
• Translate product capabilities into clear market value, equip Sales and client-facing teams, and lead cross-functional launches that drive adoption, pipeline, and revenue growth.
• Work closely with Marketing, Product, Sales, Communications, and business leaders to ensure product strategy aligns with Moore’s marketing objectives and target markets.
• Develop, implement, and communicate the product marketing vision, goals, and roadmap across Moore's product portfolio.
• Develop and execute go-to-market plans for product launches and major initiatives, including objectives, channels, timelines, owners, budgets, and deliverables across web, email, social, events, digital, and PR.
• Own marketing launch strategy and execution, including launch classification, stakeholder alignment, go/no-go readiness, sales training, post-launch measurement, and retrospectives.
• Conduct market and competitor analysis to inform positioning and product strategy; identify trends, opportunities, and threats and translate insights into actionable recommendations.
• Define, refine, and maintain buyer personas based on customer research, behavioral data, and sales feedback.
• Partner with Product to align marketing strategy with product development cycles and support product strategy, positioning, packaging, and commercialization.
• Influence and align stakeholders across Product, Sales, Customer Success, Communications, and Marketing to execute unified go-to-market strategies.

Requirements

• Bachelor's degree.
• At least 7 years of experience in product marketing, preferably in B2B marketing for SaaS, data analytics, or nonprofit technology solutions.
• Experience with marketing automation platforms, analytics tools, and CRM systems.
• Proven track record of leading and executing successful product launches and campaigns across channels.
• Experience aligning product marketing strategies to pipeline growth, product adoption, and annual recurring revenue and retention goals.
• Strong project management and organizational skills, with the ability to manage multiple tasks and deadlines.
• Proficiency in defining KPIs, interpreting campaign and product adoption data, and using insights to optimize strategy.
• Expertise in managing product launch timelines, stakeholder coordination, and readiness checklists.
• Ability to meet aggressive deadlines and juggle multiple assignments.
• Excellent written and verbal communication skills, with the ability to craft clear, concise, and compelling messages for different audiences and channels.

Benefits

• Benefits including comprehensive healthcare, paid holidays and generous paid time off.