Responsibilities

• Develop clear, compelling messaging that communicates ModeSens' core value and differentiation
• Define the messaging hierarchy across our surfaces (e.g. homepage, PDPs, onboarding, etc.)
• Conduct lightweight user research and competitive analysis to inform positioning and GTM strategy
• Collaborate with Product to shape how we talk about new features and capabilities
• Improve onboarding and lifecycle messaging to boost user activation and retention
• Collaborate on experiments that test positioning, value props, and copy across web, app, and email, and iterate quickly based on what’s working
• Own and evolve our website as a key conversion engine - optimize landing pages, messaging, flows, and SEO to grow top-of-funnel
• Own the end-to-end GTM motion for product launches, from beta to public release, to ensure smooth rollout and adoption
• Partner with Product and Design to ship clear in-product education (onboarding, empty states, tooltips, nudges)
• Build launch briefs, email sequences, FAQs, and enablement materials
• Run lightweight research to understand how users perceive ModeSens' value and features
• Bring structure to product feedback by translating insights into clear messaging opportunities
• Align with Support, Ops, and Partnerships to ensure we’re telling a consistent story

Requirements

• 4-6 years of experience in product marketing, lifecycle marketing, or growth at a consumer tech company
• Past experience owning messaging, GTM, and engagement across multiple platforms (web, app, email, extension) with a proven track record
• Experience working in a startup environment and launching new products or services from 0→1.
• Thrive in fast-paced, ambiguous environments with lots of ownership
• Experience running campaigns that improved activation, retention, or feature adoption
• A sharp writer who can turn complex features and ideas into intuitive, engaging copy
• Love operating across strategy and execution - you’re equally excited about copywriting and conversion rates
• Think in systems: you build repeatable assets and frameworks, not just one-offs
• Fluent in testing, iteration, and learning from users directly
• Bachelor’s degree in Marketing, Business, or a related field

Preferred

• Experience working with fashion, e-commerce, or multi-brand marketplaces
• Experience running end-to-end user research independently

Benefits

• Unlimited PTO - We are firm believers in work-life balance
• Work from Anywhere (WFA) in the U.S. with our remote-first team
• Eight (8) Paid Holidays
• Medical, Dental, and Vision Insurance
• 401K
• Company-wide Virtual Events
• Competitive Pay
• Year-end Achievement Bonus, Merit Increases, and HUGE potential to level up as our company grows!