Responsibilities

• Drive Category Leadership: - Define and execute marketing strategy for Microsoft Entra Identity Security initiatives. - Establish leadership in Identity security, Identity Protection, and emerging AI identity scenarios. - Build compelling market positions that differentiate Microsoft from competitors. - Partner with analyst relations to strengthen Microsoft's leadership in identity and security categories. Shape Product Strategy: - Act as the voice of the customer and market within product planning cycles. - Influence roadmap investments through competitive insights, customer feedback, market trends, and AI-era security requirements. - Partner closely with product managers to identify growth opportunities. Lead Launches and Storytelling: - Develop end-to-end go-to-market strategies for new capabilities and innovations. - Translate complex technical capabilities into clear customer value propositions. - Build messaging, narratives, positioning, content, demos, and sales enablement assets. - Partner across Entra, Defender, Security Copilot, and broader Microsoft Security teams to deliver unified customer stories. - Build Thought Leadership Drive executive communications, blog strategy, industry engagement, and customer storytelling. - Represent Microsoft externally with customers, partners, analysts, media, community leaders, and practitioners. - Develop thought leadership around identity security, AI security, Zero Trust, resilience, and secure access. Accelerate Adoption and Growth: - Partner with integrated marketing, field teams, and customer success organizations to drive awareness, usage, and retention. - Support growth objectives across Entra, identity security, and broader Microsoft Security priorities. - Define success metrics and measure business impact through adoption, pipeline, engagement, and perception indicators. - Identify opportunities to strengthen Microsoft's security leadership across identity and access management markets. Embody our Culture  & Values .

Requirements

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years’ experience in business.
• OR equivalent experience.

Preferred

• Experience in cybersecurity, identity, access management, Zero Trust, or cloud security.
• Knowledge of identity protection, authentication, threat protection, risk management, or security operations.
• Experience working with analysts, press, and executive communications.
• Experience launching technical products and influencing roadmap direction.
• Passion for AI-driven security innovation and emerging identity challenges.