Responsibilities

• Own Mento’s product narrative; define positioning and messaging that connects coaching philosophy, AI capabilities, outcomes, and market differentiation.
• Lead launches end to end from strategy to execution, including messaging, readiness, education, external comms, enablement, and post-launch engagement.
• Turn coaching expertise into compelling product stories; translate methodology, member experience, and outcomes into use cases, proof points, and customer-facing materials.
• Equip customer-facing teams with decks, talk tracks, one-pagers, FAQs, objections handling, demo narratives, and competitive positioning.
• Drive adoption and expansion by linking product value to customer outcomes, creating ROI narratives and lifecycle messaging for engagement and renewal.
• Bring customer and market insight into GTM and Product strategy; synthesize conversations, usage data, win/loss, and competition signals to refine positioning.
• Partner with Growth on content and campaigns; own audience, narrative, and core messaging for product narratives, launches, customer stories, and use-case content.
• Build repeatable AI-first PMM systems; establish operating rhythms, templates, and processes to scale.