Responsibilities

• Own product marketing strategy for EBSCO’s medical research content portfolio, including segmentation, positioning, messaging, go-to-market strategies, and launch plans that drive growth and strengthen EBSCO’s position in the medical market.
• Develop differentiated positioning, value propositions, and messaging that clearly communicate the value of EBSCO’s medical research content and solutions across priority markets, buyers, and users.
• Drive market engagement, demand, and pipeline growth by partnering with Sales and Marketing to develop segment-specific campaigns and programs that engage priority audiences, support customer acquisition, accelerate pipeline, and expand EBSCO’s presence globally.
• Develop deep expertise in the medical research and healthcare information market, synthesizing customer needs, competitive intelligence, emerging technologies and content trends to identify opportunities and strengthen EBSCO’s differentiation.
• Understand how AI is reshaping medical research, information discovery, customer expectations, and the competitive landscape while using AI-powered tools to accelerate research, synthesize insights, and improve product marketing effectiveness.
• Bring new medical research products, content offerings, capabilities, and enhancements to market, partnering with Product Management and other teams through launch, adoption and growth.
• Enable Sales to win through presentations, product guides, customer use cases, and other resources that strengthen sales effectiveness.
• Build relationships with key customers, medical and healthcare thought leaders, and subject-matter experts and translate those relationships into thought leadership opportunities that strengthen EBSCO’s position in the market.
• Establish and track measures of go-to-market success across priority segments, using engagement, pipeline contribution, customer acquisition, campaign performance and business results to continuously optimize strategy.

Requirements

• 7+ years of B2B product marketing or related experience, with a demonstrated track record of developing market segmentation and go-to-market strategies, positioning complex products, enabling sales teams, leading launches, and driving adoption and business growth.
• Combine quantitative and qualitative insights to identify, size, and prioritize market segments and translate those insights into clear decisions about where to compete and how to win.
• Strong customer and market orientation and seek to deeply understand customer problems, workflows, behaviors, expectations, and buying criteria.
• Comfortable using generative AI and other AI-powered tools in your everyday work and actively explore how AI can improve market research, customer insight, segmentation, messaging, and product marketing effectiveness.
• Exceptional written and verbal communication skills and can communicate complex ideas clearly and persuasively across executive presentations, strategic briefs, customer-facing messaging, thought leadership, and sales enablement.

Preferred

• A background marketing B2B products or services to medical, healthcare, or research-focused organizations.
• Familiarity with medical research databases, clinical or biomedical information, scholarly content, evidence-based medicine, healthcare technology, or related information solutions.
• An understanding of medical research and scholarly information ecosystems, including how researchers, clinicians and nurses, faculty, students, and librarians discover, evaluate, and use research evidence.
• The ability to engage and collaborate effectively with medical and healthcare subject-matter experts and other influential voices to inform market understanding and thought leadership initiatives.
• A track record of launching products or technology-enabled solutions within medical, healthcare, academic, or clinical research markets.
• Strong strategic storytelling skills and the ability to translate complex products, content, customer needs, and market dynamics into clear and compelling narratives tailored to different audiences.