Senior Product Marketing Manager at Loop Earplugs | New York City, NY | $140K/yr – $165K/yr

Loop Earplugs

Senior Product Marketing Manager

New York City, NY (Hybrid)

$140K/yr – $165K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own sleep product marketing with clear ownership of pricing, channel architecture, and GTM storytelling that move across retail partners and routes to market.

Own channel pricing, bundling, and discounting strategies across the Sleep portfolio to protect margins and drive trade terms.
Lead go-to-market and messaging frameworks that scale across partners and routes to market in the sleep category.

Job Description

Responsibilities

Own channel pricing and discounting structures across the Sleep portfolio
Define channel architecture including assortment strategy, bundle logic, and exclusivity across routes to market
Lead go-to-market strategies across launches, campaigns, and retail activations within the sleep pillar
Establish scalable messaging and storytelling frameworks that strengthen Loop’s authority in the sleep category
Lead sleep-focused retail storytelling and channel positioning across partners and commercial channels
Analyse customer behaviour, market trends, and portfolio performance to identify optimisation and growth opportunities

Requirements

8+ years of product marketing, portfolio strategy, and commercial leadership experience
Experience in product marketing, portfolio strategy, category leadership, or go-to-market management within consumer products or retail-driven environments

Preferred

Significant experience in product marketing, portfolio strategy, category leadership, or go-to-market management within consumer products or retail-driven environments
Deep understanding of pricing strategy, margin management, channel architecture, and retail execution
Strong analytical and strategic thinking skills with the ability to synthesise data across sales, operations, marketing, and consumer insight

Benefits

32 vacation days

Loop Earplugs

4.6 Glassdoor

Our story began when Loop's founders, Maarten and Dimitri, had a common problem: ringing ears after a night out. They discovered that they were not alone, as 1 in 4 adults suffer from hearing damage. But why weren't they wearing earplugs? This question sparked the inception of Loop.At Loop, we are dedicated to revolutionizing the way earplugs look, feel, and sound. Whether you need hearing protection or simply want to ensure comfort for your ears, Loop allows you to live life at your own volume.Based in Antwerp with offices in Amsterdam, New York, and Shanghai, we are a rapidly growing team of over 250 people. .

Founded in 2016

Antwerp, Flemish Region, BEL

252 employees (77 in marketing)

www.loopearplugs.com/pages/careers

90% recommend to a friend

90% CEO approval