Responsibilities

• Strategic Ownership: Conduct end-to-end audits of key product features, mapping the user journey to identify opportunities for conversion and engagement.
• Market Intelligence: Serve as the internal expert on member needs and motivations, synthesizing competitive analysis and market research into clear, strategic narratives.
• Cross-Functional Leadership: Act as the marketing lead in product development, coordinating across Engineering, Design, and Growth to drive successful go-to-market strategies.
• Process Building: Create scalable marketing systems, playbooks, and measurement frameworks that leave a lasting impact on our team’s efficiency.
• Data-Driven Influence: Partner with Analytics and Research teams to translate complex data into compelling recommendations that secure stakeholder buy-in.

Requirements

• Experience: 5–7+ years of professional experience in B2C product marketing, ideally within a consumer tech or app-based environment.
• The "Consumer" Mindset: You have a proven track record in B2C; recent experience in B2B SaaS is not the right fit for this specific portfolio.
• Strategic Agility: You are comfortable operating in an environment where priorities evolve, and you have the resourcefulness to drive execution independently.
• Communication Skills: You are a master of Google Slides and Docs, capable of presenting clear, persuasive recommendations to executive stakeholders.
• Collaboration: You have a history of building strong, productive partnerships with Product Management, Engineering, and UX Research teams.
• Logistics: You are based in or near the Bay Area and are ready to be onsite in our San Mateo office four days per week.