Responsibilities

• Own and drive marketing initiatives for the product suites, ensuring strategic prioritization, efficient execution, and measurable success
• Lead and implement go-to-market strategies, as well as product growth and retention plans, for both existing and new products
• Develop and execute customer segmentation, positioning, and messaging for the product line
• Gather market intelligence, monitor competitive activity, and identify customer needs to inform marketing positioning and activities
• Design, execute, and report on campaign performance with a data-driven, interactive approach, collaborating closely with other departments
• Foster strong engagement and collaboration across teams to ensure activities are aligned with organizational goals
• Create sales enablement and customer-facing content in partnership with the Marketing team and Product Management
• Establish and support best practices in brand and product marketing

Requirements

• 10+ years of relevant experience
• 8+ years of product marketing experience, preferably in Insurtech and/or health IT industries
• Background in B2B software-as-a-service environment
• Strong cross-functional project management skills
• Exceptional communication and influencing abilities, both written and verbal, with internal and external audiences
• Expertise in go-to-market methodology and product marketing principles
• Advanced skills in competitive market analysis
• Ability to quickly and concisely create product content for both technical and non-technical audiences
• Demonstrated success in driving adoption, growth, and tangible results for established and emerging products

Nice To Have

• Continued education and/or advanced degree(s)
• Experience with ABM (Account-Based Marketing) strategies or personalized content at scale.
• Experience with health data or Insurtech products
• Experience in environments subject to HIPAA and/or PCI regulations

Benefits

• Medical, Dental and Vision – Coverage for employees, dependents, and domestic partners
• Employee Assistance Program (EAP) – Confidential support for personal and work-related challenges
• 401(k) Plan – Includes a company matching program and profit-sharing contributions
• Discretionary Bonus Program – Recognizing employee contributions
• Flexible Spending Accounts (FSA) – Pre-tax savings for dependent care, transportation, and eligible medical expenses
• Paid Time Off (PTO) – Begins accruing on the first day of work. Full-time employees accrue 15 days per year, and employees working less than full-time accrue PTO on a prorated basis
• Holidays – A minimum of 10 paid holidays per year
• Family Building Benefits – Includes adoption and fertility assistance
• Paid Parental Leave – Up to 12 weeks of paid leave for employees who meet eligibility criteria
• Life Insurance & AD&D – 100% of premiums covered by Milliman
• Short-Term and Long-Term Disability – Fully paid by Milliman