Senior Product Marketing Manager - Industrials

USA (Remote)

$110K/yr – $152K/yrSenior Level6+ years expFull time

Posted 13 days ago

Job Summary

Own go-to-market for the A&D offering and translate manufacturing capability into customer value across multi-stakeholder programs, shaping positioning, collateral, and enablement.Lead market monitoring and regulatory awareness to align strategy with the aerospace and defense landscape.

Own GTM strategy and messaging for the A&D offering
Bridge engineering and commercial teams to translate capability into customer value and support executive updates

Job Description

Responsibilities

Develop and execute go-to-market strategy for VulcanForms' A&D offering, defining positioning and messaging based on customer pain points and competitive landscape
Monitor shifts in the market, relevant regulatory or policy changes, and competitor positioning across traditional aerospace and emerging defense-tech sectors
Partner with Engineering to translate manufacturing capability into customer value propositions
Support launch planning for new capabilities, including collateral creation, sales enablement, and customer engagement activities
Create precise technical marketing materials - capability decks, case studies, white papers – and partner directly with our Commercial team to support with positioning language and materials where appropriate
Work closely with customers and internal teams to understand program challenges and how manufacturing capability addresses them
Support executive-level narratives for board updates and customer program reviews

Requirements

6+ years in product or solutions marketing, with direct experience in aerospace & defense or an adjacent industrial/manufacturing environment
Demonstrated ability to translate technical or manufacturing capability into arguments non-technical decision-makers can act on
Experience building positioning and enablement from scratch in a business without established product marketing infrastructure
Strong written communicator, able to produce polished, executive-ready materials independently
Comfort operating within long, multi-stakeholder program sales cycles, including regulatory and compliance considerations

Benefits

VulcanForms offers a competitive salary and equity package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience.
In addition, VulcanForms provides comprehensive benefits including medical, dental, vision, and life insurance; generous paid time off; and a 401(k) plan with company match.

Rippling

4.0 Glassdoor

Rippling is a workforce management system that eliminates the friction from running a business. Today, most companies struggle with everything from routine tasks, like running payroll, to cross-functional planning, like aligning on headcount. That’s because all their data related to people, processes, and systems is scattered in a hundred places. Rippling has every application you need to run your business—from applicant tracking and payroll to IT and expenses—in one place. But unlike other systems, Rippling sits on top of a unified platform. Data flows dynamically between Rippling’s applications, giving every team a shared source of truth, the power to automate processes, and access to the insights they need. This allows your business to execute better, faster.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock.Get help: rippling.com/contactLicensing details: https://app.rippling.com/licensing

Founded in 2016

San Francisco, California, USA

6.5K employees (237 in marketing)

www.rippling.com

77% recommend to a friend

86% CEO approval