Responsibilities

• Own your product areas end-to-end, including positioning, messaging, go-to-market strategy, and execution
• You will develop a deep understanding of how the programmatic exchange works and translate the roadmap into clear, compelling narratives
• Partner closely with Product Management to influence value propositions, launches, and roadmap direction
• Lead global go-to-market strategies for new products, features, and partnerships
• Drive product adoption and growth by defining KPIs and measuring impact
• Build and deliver high-impact sales enablement, including collateral, training, and customer-facing materials
• Proactively drive thought leadership and identify opportunities to grow awareness and influence in the market (e.g., industry events, content, partnerships)