Senior Product Marketing Manager

Responsibilities

• Quarterback incoming requests from the sales team and act as their day-to-day point of contact
• Serve as the direct liaison to Partnerships, keeping sales informed of new developments
• Create and maintain sales collateral with a graphic designer: pitch decks, one-pagers, case studies, battlecards, state one-pagers, and objection-handling guides
• Manage the sales content library and ensure materials stay current
• Embed in product, engineering, academics, and CX meetings to stay close to what's shipping and what customers are telling us
• Develop product positioning, messaging, and differentiated value propositions
• Translate customer, market, and competitor insights into messaging and sales guidance
• Lead product launches and go-to-market readiness across Marketing, Sales, and Customer Success
• Own state-specific campaigns day to day, supporting the company's targeted state growth strategy
• Develop customer testimonials and proof points

Requirements

• Bachelor's degree or equivalent practical experience
• 4–7 years of experience in product marketing, sales enablement, go-to-market, or a related B2B SaaS / education technology role
• Experience partnering directly with sales teams and supporting a consultative sales motion
• Strong writing and storytelling skills, with the ability to simplify complex products into clear customer value
• Experience building sales collateral, launch plans, and enablement programs
• Comfort using data to evaluate content and program performance
• Ability to manage multiple priorities in a fast-moving, fully remote environment
• Early-literacy or education background is a plus, not a requirement

Preferred

• HubSpot and Asana
• Google Workspace and Slack

Benefits

• Employee Stock Options - we want our success to be yours too
• 🩺 Medical, Dental, and Vision plans to support you and your well-being (80% employee coverage, 70% dependent coverage)
• 🏥 Short-term Disability (100% employer paid)
• 🏦 401(k) retirement plans with company contribution
• 👶 12-weeks paid parental leave
• 🌴 Unlimited vacation days (+ 12 paid holidays)
• 💻 Technology Stipend
• 🧘 Wellness Stipend
• 🛟 Voluntary Life Insurance
• 👩‍💻 Professional Development Stipend