Responsibilities

• Develop and execute the HPV portfolio strategy, including marketing campaigns and launch management to achieve business objectives. Other responsibilities include: leading the annual operating plan for the business area, developing and implementing tactical initiatives; providing support to the commercial sales team; evaluating the performance of tactics using established metrics through regular business reviews; ensuring effective utilization and communication with both internal partners and external agencies.
• Serve as an expert for HPV market, including segments, competitor analysis, trends, and customer needs, to forecast sales and define success.
• Engage regularly with customers.
• Translate market research and customer insights into strategy, influencing the global lifecycle team to develop products that meet U.S. market requirements.
• Collaborate with the broader molecular team to execute cohesive go-to-market strategies for all product launches and updates.
• Advise senior management by reporting on special projects, business challenges, and opportunities.
• 6-Month Deliverables: Achieve a deep understanding of the current and future Roche HPV portfolio, including technical specifications, clinical utility, market landscape, and competitive positioning on the x800 instruments.
• 6-Month Deliverables: Establish subject-matter credibility with key internal stakeholders (e.g., Sales, Medical & Scientific Affairs, Market Access, Global Lifecycle Teams, Operations, Finance/Contracting, etc.), including representing customer needs and identifying critical success factors.
• 6-Month Deliverables: Engage with the sales team and directly with customers to gather insights that inform product enhancements and business strategy.
• 6-Month Deliverables: Understand and navigate internal processes for product launches, updates, and conversions.

Requirements

• Bachelor's degree in Marketing, Business, Communications or related field.
• 5 years of marketing, business, sales or related business experience

Preferred

• Demonstrated ability to develop technical expertise in scientific products
• Demonstrated ability to communicate complex topics in a very simple way
• Strong project management and team leadership skills
• Regulatory and compliance awareness
• An entrepreneurial, growth mindset with the ability to balance near-term impact and long-term strategy
• Prior healthcare experience
• Experience with managing a diagnostic related portfolio
• Prior experience working in globally matrixed environment
• Prior lab or customer interaction experience

Benefits

• A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.