Responsibilities

• Own product positioning and narrative
• Develop and maintain the end-to-end product narrative across our portfolio, including value proposition hierarchy, differentiation, and ecosystem positioning
• Define ideal customer profiles, primary use cases, and jobs to be done for educators evaluating and selecting course materials for their classes, guiding product awareness, engagement, and adoption decisions
• Drive usage-led growth and adoption
• Partner with Product Management to deeply understand educator behavior, needs, and friction points, translating insights into recommendations that improve discovery, engagement, and retention of products
• Design and evolve product line growth and retention strategies (onboarding flows, activation moments and educational training)
• Lead product launches and iteration
• Own new product launch strategies, planning, and measurement with a focus on adoption and learning cycles rather than campaign execution
• Define success metrics and feedback mechanisms to assess what’s working, what’s not, and where to iterate
• Partner with Product Management, Sales, and Customer Success to ensure teams understand product value, customer pain points, and objections

Requirements

• 7+ years of experience in Product Marketing, Product Strategy, Go-to-Market, or related product-focused roles.
• Proven expertise in product positioning, messaging, customer insights, and go-to-market strategy for evolving product portfolios.
• Experience driving product awareness, adoption, engagement, retention, and customer growth through data-informed decision making.
• Strong analytical skills with experience defining, measuring, and interpreting KPIs related to activation, usage, adoption, retention, and customer success.
• B2B product marketing experience, with a demonstrated ability to translate product positioning and value propositions into compelling sales enablement materials.
• Experience partnering with sales and regional marketing teams to tailor messaging, content, and go-to-market materials for specific audiences and markets.
• Demonstrated success partnering cross-functionally with Product Management, Sales, Customer Success, and other key stakeholders to influence product strategy and market outcomes.
• Experience leading product launches, developing customer-centric value propositions, and translating customer needs into compelling product narratives.
• A growth mindset with a passion for experimentation, continuous learning, and optimizing how products are positioned, adopted, and experienced.
• Excellent communication, stakeholder management, and collaboration skills.

Preferred

• 5+ years of dedicated Product Marketing experience, with ownership of positioning, messaging, go-to-market strategy, and product launches.
• Experience marketing and selling educational products, course materials, or learning solutions directly to professors, instructors, and higher education faculty.
• Experience creating product marketing and sales enablement materials, translating product positioning and value propositions into compelling, regionally relevant content in partnership with sales teams.

Benefits

• As a mission-driven global company, Harvard Business Publishing is committed to fostering a culture of inclusion, trust, and engagement where everyone is welcome, valued, respected, and feels they belong. In addition to a competitive compensation and benefits package, we offer meaningful programs focused on career development and employee wellness, such as education reimbursement and early-release Summer Fridays!