Senior Product Marketing Manager, GTM Strategy at AvidXchange, Inc. | USA

AvidXchange, Inc.

Senior Product Marketing Manager, GTM Strategy

USA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the go-to-market strategy for B2B SaaS fintech segments, shaping market sizing, ICP evolution, and messaging while driving cross-functional launches that accelerate adoption and expansion.

Growth & Market Strategy: TAM modeling, ICP refinement, and whitespace identification to guide prioritization.
GTM Execution & Launch: End-to-end planning for new products/features, launch playbooks, and cross-functional readiness across Marketing, Sales, Product, and Rev Ops.
Messaging & Enablement: Core positioning for market segments, CFO-facing narratives, ROI tools, and sales enablement assets integrated into CRM/MA platforms.

Job Description

Responsibilities

Define and maintain TAM/SOM/SAM models to size market opportunity across middle market and upmarket segments
Develop and continuously refine Ideal Customer Profiles (ICPs) — identifying new buying personas, verticals, and whitespace opportunities
Lead competitive intelligence efforts to identify differentiation strategies and market positioning advantages
Own the core positioning and messaging architecture for the specific market segments
Craft compelling narratives tailored to CFOs, Controllers, and finance leaders that emphasize efficiency, control, and visibility
Develop differentiated messaging frameworks for new ICPs as the company expands upmarket
Partner with Product and Finance to develop pricing and packaging strategies that drive adoption and expansion revenue
Design promotional offers and competitive win-back programs in collaboration with Sales
Establish with Product and Revenue Operations guardrails and approval frameworks for field-level discounting and custom deal terms
Lead end-to-end GTM planning and launch execution for new products, features, and market entries