Senior Product Marketing Manager

Responsibilities

• Demonstrates proficient knowledge and passion of Garmin products and marketing process.
• Demonstrates full understanding and knowledge of the markets and products served
• Communicates objectives, tactical plans, and strategies with leadership at all levels
• Manages strategical and tactical plans across all marketing areas including advertising, social media, sponsorship, and public relations
• Organizes and maintains regular meetings with marketing leadership to discuss and review new business strategies and opportunities
• Owns marketing plans and strategies for all product development projects within a segment and for those which may affect multiple segments
• Contributes new business ideas and potential products to segment stakeholders
• Applies marketing strategy to new and existing products as well as cross-segment initiatives
• Finds news ways to reach customers via advertising, social media, sponsorship, and events
• Maintains strong knowledge of multiple segment products and how to target via a Garmin ecosystem of devices

Requirements

• Bachelors Degree in Marketing, Communications, Advertising, Engineering or other related field AND a minimum of 5 years work experience in product or project management or marketing OR an equivalent combination of education and relevant experience
• Completes complex tasks without assistance
• Demonstrated leadership experience
• Solves problems within the immediate organization quickly and effectively and engages appropriate team members
• Mentors other less experienced Product Managers
• Able to manage multiple difficult projects, by influencing a team, across multiple organizations
• Develops and maintains interpersonal skills and relationships
• Must demonstrate effective and strong verbal and written communication skills
• Must be detail oriented and possess the ability to prioritize, organize and multi-task in a flexible, fast paced, and challenging environment to effectively meet deadlines
• Highly motivated, self-directed worker

Benefits

• This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits