Senior Product Marketing Manager at Fortive | USA | $137K/yr – $229K/yr

Fortive

Senior Product Marketing Manager

USA (On-site)

$137K/yr – $229K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive go-to-market strategy and product marketing for Provation healthcare SaaS, shaping messaging, launches, and cross-functional alignment.

Own the GTM strategy and product launches across Provation's portfolio.
8–12 years of product marketing experience in SaaS or healthcare tech.
Strong messaging, cross-functional enablement, and data-driven market insights.

Job Description

Responsibilities

Go-to-Market Strategy
Develop and execute product marketing strategies aligned with business objectives
Lead product launches and cross-functional initiatives
Messaging & Positioning
Create compelling messaging for target personas and market segments
Translate complex technical concepts into customer-centric language
Partner with sales to develop enablement tools and training materials
Support sales teams with value propositions and competitive insights
Market & Competitive Intelligence
Conduct market research and competitive analysis

Requirements

Bachelor’s Degree in relevant field
Demonstrated ability to use AI-powered tools to accelerate productivity and effectiveness
8-12 years of relevant work experience
Proven experience in product marketing within a SaaS or healthcare technology environment
Strong communication and storytelling skills
Ability to translate complex technical concepts into customer-centric messaging
Experience collaborating with cross-functional teams
Analytical mindset with ability to derive insights from data
Ability to travel 15-20%

Preferred

MBA or advanced degree is a plus
Familiarity with HIPAA, HL7, and healthcare compliance standards
Experience with CRM and marketing automation tools
Knowledge of buyer personas and customer journey mapping
Ability to thrive in a fast-paced, agile environment

Fortive

3.3 Glassdoor

Keeping life’s critical devices ready to go at a moment’s notice.Fluke Health Solutions empowers our everyday heroes to focus only on protecting lives.Comprised of four industry leaders—Fluke Biomedical, LANDAUER, RaySafe, and Victoreen — Fluke Health Solutions leads the biomedical and radiation detection markets with innovative products and services that help keep customers, patients, and clients safe. These businesses provide the tools to address increasing regulatory guidelines, higher quality standards, and rapid technology growth.Fluke Biomedical leads the world in manufacturing biomedical test equipment like defibrillator analyzers and digital pressure meters. LANDAUER measures radiation exposure with dosimeter and radiation monitoring badges. RaySafe is the worldwide leader of X-ray test equipment, real-time staff dosimetry, and radiation survey meters. And Victoreen instruments are the trusted source for radiation monitoring systems and quality assurance for nuclear power professionals.

Everett, Washington, USA

516 employees (12 in marketing)

www.fortive.com/fhs

32% recommend to a friend

50% CEO approval