Senior Product Marketing Manager, Fashion & Fitness, Social Marketing at Amazon.com | Seattle, WA | $143K/yr – $213K/yr

Amazon.com

Senior Product Marketing Manager, Fashion & Fitness, Social Marketing

Seattle, WA (Unknown)

$143K/yr – $213K/yrSenior Level6+ years expFull time

Posted 5 months ago

Job Summary

Own paid social marketing for Fashion & Fitness to drive performance and efficiency across social channels.

Own paid social marketing for Fashion & Fitness, driving performance, efficiency, and conversion across platforms.
Must-have: 6+ years marketing experience with data-driven optimization and paid social platform mastery (Meta, TikTok, Pinterest).
Standout: Aligns creative and merchandising through cross-functional teams and scalable processes.

Job Description

Responsibilities

Own paid social marketing for Fashion & Fitness — driving performance and efficiency through creative strategy, merchandising, and channel execution across social media applications in formats that feel native, trend-forward, and conversion-oriented
Lead social merchandising strategy for Fashion & Fitness — curating hero SKUs and product assortments, identifying trend-driven selections, and partnering with category and merchant teams to align social creative to inventory and promotional priorities
Translate performance data (CTR, CVR, ROAS, engagement) into actionable creative and merchandising briefs, closing the feedback loop between what runs and what gets built next to continuously improve paid social efficiency
Partner closely with the Fashion & Fitness marketing team to align creative testing roadmaps with channel strategy, ensuring creative velocity and quality match the pace of optimization cycles and budget allocation decisions
Partner with creative studios to develop performance-informed briefs and ensure creative output meets the quality, format, and velocity requirements of paid social channels
Build and maintain a Fashion & Fitness trend intelligence function — monitoring platform trends, competitor creative, and cultural moments to inform proactive, seasonally-relevant campaign planning
Develop scalable mechanisms for creative-to-merchandising alignment, including seasonal planning calendars, intake processes, and post-campaign creative retrospectives
Communicate creative strategy, merchandising rationale, and performance insights to senior leadership through clear, concise narratives

Requirements

6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Bachelor's degree
Experience driving direction and alignment with cross-functional teams
Experience owning creative input, development and execution from concept to completion
Strong understanding of paid social platforms (e.g., Meta, TikTok, Pinterest) and how creative and product selection drive performance in discovery-driven environments

Preferred

Deep expertise in Fashion, Apparel, or Fitness verticals — strong understanding of trend cycles, seasonal planning, and style-forward audience behavior.
Experience merchandising or curating products within social or discovery-driven environments.
Prior experience working alongside or embedded within a performance marketing function, with a clear understanding of how creative inputs serve channel optimization.
Experience building creative frameworks, seasonal playbooks, or merchandising mechanisms that scaled beyond their immediate team
Experience defining product or tech requirements to support creative or merchandising strategies at scale.
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

Benefits

comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parential leave