Responsibilities

• Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning.
• Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land.
• Sharpen the positioning of products that already have a story, repositioning them so they land with a new or shifting audience.
• Hold the thread across multiple launches in your area, surfacing a coherent narrative rather than a stack of individual product stories.
• Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.
• Ship directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect.
• Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey.
• Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.
• Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve. Get involved upstream and shape roadmaps through customer insight.
• Spend real time with customers and bring their POV into strategic conversations. Ground decisions in research and feedback rather than internal assumptions.

Requirements

• 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products.
• Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels.
• Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none.
• Experience building thematic campaigns across product areas, not just siloed launches.
• Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business.
• Experience conducting or directing customer research and translating findings into positioning.
• Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft.

Preferred

• Familiarity with how independent retailers or small business owners make decisions and what earns their trust.
• Two-sided marketplace background, where brand and buyer motions are distinct but interdependent
• Background in STEM, management consulting, finance, or other quantitative fields.
• Experience in high-growth or scaling environments where PMM infrastructure was still being built.

Benefits

• This role will also be eligible for equity and benefits.
• Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.