Responsibilities

• Own the end-to-end go-to-market strategy for Fuels Operations Hub, including market segmentation, ideal customer profile (ICP) development, launch planning, and competitive positioning
• Partner with Product Management to influence roadmap priorities through market intelligence, customer insights, and competitive analysis
• Lead product launches from planning through execution, coordinating efforts across Product, Sales, Customer Success, and Marketing teams
• Define, monitor, and communicate key GTM performance metrics including pipeline influence, win rates, competitive displacement, and sales cycle effectiveness
• Develop differentiated positioning and messaging frameworks grounded in customer research, competitive intelligence, and DTN’s unique data capabilities
• Translate complex fuel operations workflows and pricing dynamics into clear, compelling value propositions for multiple buyer personas
• Build and maintain messaging frameworks that scale across web content, sales collateral, campaigns, events, and outbound programs
• Conduct ongoing customer and market research through win/loss analysis, customer interviews, prospect discovery, and advisory discussions
• Own competitive intelligence efforts, including battle cards, competitor monitoring, and regular sales team briefings
• Map buyer journeys and decision-making dynamics across key market segments