Responsibilities

• Product Messaging and Positioning: Develop and maintain clear messaging and positioning that communicates the differentiated value of DFS fueling solutions.
• Go-to-Market Leadership: Drive cross-functional go-to-market planning and execution for new products and portfolio enhancements.
• Sales Enablement and Market Adoption: Equip sales teams and distributor partners with tools and narratives to position DFS products.
• Market and Competitive Intelligence: Build understanding of market landscape to inform messaging and product strategy.
• Win/Loss and Customer Insights: Partner with sales to capture insights from wins, losses, and customer feedback.
• Product Marketing Performance and Optimization: Evaluate and optimize product marketing initiatives and messaging.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA preferred
• 7+ years of experience in product marketing, product management, technical marketing, or related roles
• Experience supporting product launches and go-to-market initiatives in a B2B technology or industrial environment
• Ability to quickly learn complex technical products and translate them into clear customer value propositions
• Strong cross-functional collaboration skills and ability to influence without direct authority
• Ability to manage multiple initiatives in a fast-paced environment

Nice To Have

• Experience supporting channel-driven or distributor-based sales models is a plus

Benefits

• Benefits for this position include: a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including ;business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.