Senior Product Marketing Manager

Austin, TX (Unknown)

Salary Not AvailableSenior Level7+ years exp

Posted 4 months ago

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Job Summary

Drive cross-functional messaging, positioning, and go-to-market for DFS Wayne-branded fueling solutions in North America.

  • Must-have: 7+ years in product marketing or related roles with GTM experience
  • Standout: Lead cross-functional launch readiness across marketing, sales enablement, and channels

Job Description

Responsibilities
  • Product Messaging and Positioning: Develop and maintain clear messaging that communicates differentiated DFS fueling solutions.
  • Go-to-Market Leadership: Drive cross-functional GTM planning and execution for new products and portfolio updates.
  • Sales Enablement and Market Adoption: Equip sales and distributor partners with tools and narratives to position DFS products.
  • Market and Competitive Intelligence: Understand market landscape to inform messaging and strategy.
  • Win/Loss and Customer Insights: Capture customer feedback and translate into messaging improvements.
  • Product Marketing Performance and Optimization: Evaluate initiatives and refine messaging and programs.
Requirements
  • Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA preferred
  • 7+ years in product marketing, product management, or related roles
  • Experience supporting product launches and GTM initiatives in B2B technology or industrial environments
  • Ability to translate complex technical products into clear customer value propositions
  • Strong cross-functional collaboration skills and influence without authority
  • Ability to manage multiple initiatives in a fast-paced environment
Preferred
  • Strong ability to turn technical capabilities into compelling customer value propositions
  • Experience developing product messaging and GTM strategies in B2B technology or industrial markets
  • Comfortable working cross-functionally with product, sales, and marketing teams
  • Strong communication and storytelling skills to influence stakeholders
  • Analytical mindset with customer insights driving messaging
  • Experience supporting channel-driven or distributor-based sales models
Benefits
  • 401(k) with employer contributions
  • Medical, dental, and vision insurance
  • Wellness programs and health savings accounts
  • Company paid disability and life insurance
  • Adoption, surrogacy, fertility benefits, and assistance
  • Commuter benefits and paid time off
  • Employee discounts and assistance program with counseling and legal services
Dover Fueling Solutions logo

Dover Fueling Solutions

3.3 Glassdoor

Dover Fueling SolutionsÂŽ (DFS) is part of Dover Corporation and a leading provider of advanced energy dispensing equipment, electronic automation, point of sale (POS) and payment systems, automatic tank gauging and subscription solutions to fueling and convenience retail customers worldwide. Comprised of brands Wayne Fueling Systems, TokheimÂŽ, OPWÂŽ, ClearViewTM, PetroVendÂŽ, ProGaugeTM, FairbanksÂŽ, AvaLAN NetworksTM, LIQAL and Bulloch TechnologiesTM, DFS is dedicated to offering a broad range of solutions that power vehicles, including conventional fuel and clean energy products that support gasoline, diesel, bio-diesel and ethanol as well as LNG, H2, LPG, CNG and EV chargers.Headquartered in Austin, TX, DFS has a strong global manufacturing and technology development presence, including facilities in Brazil, China, India, Italy, Poland, Belgium, the Netherlands, the United Kingdom and the United States.

Founded in 2016
Austin, Texas, USA
2.8K employees
65% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
56.2K
Monthly Google Ads Budget
$138
Traffic Source Mix
Search
42.3%
Direct
49.1%
Referral
5.2%
Social
1%
Paid
2.2%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Median Career Experience
18 years
Median Tenure
4.1 years

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