Responsibilities

• Partner deeply with product managers and designers, participating in discovery and roadmap conversations and bringing customer, competitive, and market insight that shapes product priorities and direction.
• Develop and own positioning and messaging frameworks that work across self-serve, team, and enterprise audiences, connecting individual product capabilities to the broader Superhuman suite narrative.
• Define and execute go-to-market strategy for new features and products across the roadmap, including launch tiering, customer-facing content, enablement materials, and cross-functional coordination.
• Drive adoption and retention strategy in partnership with lifecycle and growth teams, using product data and usage signals to identify activation gaps, improve onboarding, and accelerate time-to-value.
• Stay sharp on the competitive landscape and apply competitive and market insights to positioning, messaging, and sales-facing assets, while proactively surfacing relevant insights to product and GTM teams.
• Build and maintain the customer evidence pipeline, including case studies, proof points, and usage-driven narratives that strengthen the product story and enable the sales team.
• Collaborate with solutions marketing on enterprise positioning and sales plays, and with customer success and community teams on adoption and feedback loops.

Requirements

• Has 5+ years of experience in product marketing at a B2B SaaS or productivity software company, with experience owning a product area across multiple launch cycles.
• Has demonstrated ability to partner with product and design teams, influencing roadmap decisions with customer and market insight, not just marketing what's already been built.
• Has experience defining go-to-market strategy and personally executing it, including writing content, building enablement materials, and coordinating cross-functionally, with confidence in operating at a small-team scale.
• Has experience driving adoption, activation, or retention beyond initial launch, with comfort using product data and usage signals to inform strategy.
• Has a track record of developing positioning and messaging for technical or platform products that resonate across a range of audiences, from self-serve users to enterprise buyers.
• Has experience applying competitive and market intelligence to positioning, messaging, and product direction.
• Has experience working with product teams building AI features, where development cycles are faster, less predictable, and involve rapid experimentation, with comfort adapting PMM processes to that environment.
• Shows strong cross-functional instincts with the ability to be the connective thread across product, sales, CS, marketing, and other go-to-market functions.
• Actively uses AI tools in their own workflow to accelerate research, analysis, and content creation.
• Works independently with minimal guidance, manages competing priorities across multiple projects, and thrives in fast-paced environments.

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities
• Superhuman takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.