Responsibilities

• Align general investment and financial knowledge and its application to marketing/business unit strategy and recommend tactics/best practices using existing resources and also /assess new platforms
• Partner with IT to advance the speed, performance, and user interface of web properties and email efforts
• Contribute to the Identification, scoping, development, and implementation of a fully responsive marketing tech stack, which are adaptive for new technology for future years
• Partner with sales to effectively deliver and create lead generation, including enhancements to existing email marketing program and website, including tracking website activity, and creating business intelligence/measurement from the same
• Meet with business units to understand their deliverables and requirements that need to be completed on a daily basis and coordinate and communicate how these align or diverge while identifying places for improvement
• Assist in the development of strategic initiatives that help business sponsors achieve the firm’s goals
• Provide input on project documents that are easy to understand by both Information Technology developers and business users
• Daily maintenance and oversight of web and email production with a focus on user experience with tasks spanning content review, proofreading, data accuracy and presentation, formatting/templating, firm messaging alignment, and creative/imagery recommendations
• Help with the training of internal marketing staff on email and web best practices around templates and potential new functions and feature that support the promotion of VanEck products and insights
• Support the strategy, development and execution of email and web programs including design, functionality, and reporting working closely with the Content Strategy team among others working to align internal web/email properties with external programs across social, advertising, conferences, etc.

Requirements

• Education: Four-year college or equivalent education and experience. A degree in Integrated Marketing, Computer Science, English, Economics, or Communications, a plus.
• Minimum 2 years of experience within the financial services mutual fund or ETF arenas.
• Strong verbal/written communication skills, attention to detail and quality assurance of work.
• Proven ability to partner with coworkers, build consensus and work effectively within a cross-departmental team. Ability to interact and communicate to/with all levels of staff and clients, required.
• Expert understanding of the marketing software development/production cycle, including knowledge of cross-platform integration, APIs, and hooks.
• A basic aptitude for multimedia file creation and manipulation with software fluency with Flash, Illustrator, InDesign, Photoshop is a plus.
• Must be comfortable working in a deadline-driven environment with changing priorities; self-sufficient while being detail-oriented and motivated to excel.
• Ability to project manage exceptionally well and communicate progress senior management
• The ability to troubleshoot and resolve unexpected design, programming, integration, and functional issues quickly and efficiently, and to work both in a team and independently on high priority assignments is essential.
• Well organized with strong analytic and problem-solving skills and be able to contribute to “big picture” strategic plans regarding site usability, navigation, content management, adoption of new technologies.

Preferred

• A degree in Integrated Marketing, Computer Science, English, Economics, or Communications, a plus.
• A basic aptitude for multimedia file creation and manipulation with software fluency with Flash, Illustrator, InDesign, Photoshop is a plus.
• Experience in technical and/or online writing, journalism, marketing, or public relations a plus.