Responsibilities

• Lead the strategy and execution for fan monetization campaigns tied to digital engagement, rewards programs, and loyalty initiatives.
• Own and optimize our mobile app roadmap by working with our app developer and third-party vendors; enhancing rewards program integration, loyalty offers, subscription access, and in-app purchases.
• Develop a business plan for a Suns & Mercury loyalty program, leveraging existing PHX ID program, built for driving fan acquisition, retention, and incremental revenue (concessions, merchandise, upgrades, offline interactions).
• Create app GTM campaigns that drive adoption, gamification, monetized fan experiences, and promotions tied to PHX ID functionality.
• Develop and execute Suns+ / Merc+ subscription strategy: drive awareness, sign-ups, retention, and upsell through targeted campaigns, leveraging exclusive content and premium experiences.
• Work cross-functionally with Brand Marketing, Creative, Content, Lifecycle Marketing, and Social to ensure monetization, PHX ID, and Suns+ / Merc+ strategies are cohesive across all mediums.
• Work with Business Intelligence and Lifecycle Marketing to identify fan segments and deliver personalized offers, loyalty experiences, and subscription campaigns to drive incremental value.
• Provide campaign insights and summaries of the effectiveness of digital campaigns with a focus on revenue impact, program growth, PHX ID adoption, and Suns+ / Merc+ performance (subscriber growth, churn reduction).
• Develop campaigns using testing, segmentation, creative, and content strategy to optimize for conversions, rewards participation, retention, and subscription upgrades.
• Research latest trends and best practices in digital monetization, loyalty, subscriptions, and rewards platforms, applying them to PHX ID and Suns+ / Merc+ adoption strategies.