Senior Product Marketing Manager, Demos & Customer Acquisition

Responsibilities

• Demo development and experience
• Build working demos and prototypes from customer problems, product capabilities, and campaign ideas. Start with a useful first version and improve it through feedback.
• Own demo flow and interaction. Work with product marketers to establish the customer problem and story, then build an experience that shows the product's value clearly.
• Make the experience easy to follow. Use product and design judgment to simplify the steps, remove distractions, and make the important parts of the product visible.
• Work with the Strategic Events and Creative lead to adapt demos for keynotes, sessions, booths, and other customer settings.
• Customer acquisition and experimentation
• Partner with Data and Growth, Product, and Research to map priority customer journeys and identify pain points and drop-off. Use customer feedback, behavioral data, and retention or churn signals to prioritize barriers this role can address.
• Build and test demos, prototypes, and interactive experiences that address those barriers. Use customer feedback and behavioral data to decide what to improve, scale, or stop.
• Measure whether changes help customers reach value and continue using the product, using agreed measures and comparable baselines. Bring product-level issues to Product and Engineering with evidence and proposed solutions.
• Add the instrumentation needed to evaluate experiments. Document what changed, how customers responded, and what the team learned so successful approaches can be reused.

Requirements

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
• Additional or preferred qualifications Master\'s Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
• Experience building with AI models, agents, cloud platforms, or developer-facing APIs.
• Experience in software engineering, technical product management, creative technology, or another hands-on technical discipline.
• Experience with ad-tech systems, customer-acquisition funnels, or growth experimentation.
• Experience combining customer research and behavioral data to identify journey friction and measure whether changes improve the customer experience.
• A portfolio of demos, prototypes, or interactive products that shows both speed of execution and thoughtful design.