Responsibilities

• Lead go-to-market and partner sales for a major new feature within TikTok One, driving adoption across creator marketing agencies and brands through strategic pitching, onboarding, and execution
• Manage core operations for business planning and growth, including annual planning, OKRs, ongoing reporting and contract work, proactively resolving business issues.
• Drive product and business adoption of creative product integrations and solutions
• Ensure smooth launch and localization of new features or solution tiers in different North America markets
• Develop tools, playbooks, templates, best practices for creators and brands: e.g., creator brief templates, compensation / contract models, style guides, content & campaign guidelines.
• Project manage complex integrations with various partners
• Strong aptitude for data analysis with the ability to interpret business and partner performance metrics to drive strategic insights and inform decision-making
• Identify opportunities to scale existing solutions for more businesses and creators.
• Define complex programs and integration paths with strategic partners to enable TikTok advertising, discovery, and creator monetization at scale.
• Navigate ambiguity, solve complex problems independently, and drive initiatives to completion with efficiency and accountability.

Requirements

• 5+ years in product marketing, GTM, or commercialization — ideally in a marketplace, creator economy, adtech/martech, or platform business.
• Demonstrated product sense: comfortable evaluating product-market fit, prioritizing based on partner and business impact, and giving structured product feedback — not just relaying partner requests.
• Strong quantitative and qualitative analytical skills: able to build a business case, size an opportunity, and read performance data to adjust strategy.
• Excellent written and verbal communication — able to produce executive-ready narratives and materials for both partners and internal leadership.
• Experience designing or launching packaged/bundled solutions (pricing, tiering, self-serve vs. managed service).
• Comfortable operating with ambiguity and driving cross-functional alignment without direct authority.
• Bachelor's degree

Preferred

• Direct experience in creator economy, influencer marketplace, or social platform ecosystems.
• Familiarity with creator/agency compensation models (flat fee, performance, affiliate) and branded content rights/IP basics.
• Agency-side or adtech/martech background — understands how agencies evaluate and adopt new platform tools.
• Experience localizing or scaling a product/solution across regions or markets.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.