Responsibilities

• Own the commercial narrative for the Countable PCR technology across multiple industries such as academic medical centers, biotech, and pharma
• Develop and maintain segment-specific messaging frameworks for CGT (viral vector QC, gene editing, CAR-T/AAV manufacturing) and clinical oncology (MRD monitoring, liquid biopsy, ctDNA) audiences
• Own competitive positioning against qPCR, ddPCR, and NGS-based approaches; build battlecards and objection-handling tools for the sales team
• Define and evolve value propositions tied to key customer pain points
• Create high-quality technical content: application notes, white papers, case studies, conference posters, presentations, and peer-reviewed publication support
• Partner with KOLs and external collaborators to develop credible, scientifically grounded thought leadership
• Drive conference strategy and execution for ASGCT, AACR, ESGT, and EHA—from abstract submission through booth messaging and post-event nurture campaigns
• Collaborate on digital campaigns (email, LinkedIn, Google Ads, webinars) targeting CGT and oncology researchers, process development scientists, and QC managers
• Give external-facing presentations including webinars, conference talks, and other customer-facing presentations
• Collaborate with Product Management to build and maintain a sales enablement library: pitch decks, ROI calculators, application-specific one-pagers, demo scripts, and competitive battlecards

Requirements

• 5+ years of experience in life sciences product marketing, with demonstrated success in a technical or scientifically complex segment
• Preference for direct experience in cell and gene therapy, viral vector manufacturing, or clinical oncology (MRD, liquid biopsy, ctDNA)—as a scientist, applications specialist, or marketer
• Deep fluency in nucleic acid quantification technologies (qPCR, ddPCR, NGS); ability to engage credibly with process development scientists and QC managers
• Proven ability to translate complex scientific concepts into audience-appropriate messaging across the full buyer journey
• Experience independently creating technical content: application notes, white papers, conference materials, and digital assets
• Comfort operating in a fast-moving startup environment with lean resources
• Excellent written and oral communication; strong scientific storyteller with confidence presenting to technical and non-technical audiences
• Comfortable owning external-facing presentations including webinars, conference talks, and customer-facing demos; able to represent the company credibly on stage and in live webinars or other recordings
• Preferred hands-on laboratory experience with PCR-based workflows, gene therapy vector analytics, or CMC development for biologics
• Background in KOL management or scientific advisory relationships
• Comfort with marketing automation (HubSpot or equivalent) and CRM systems

Nice To Have

• Experience building and maintaining KOL relationships or scientific advisory boards; experience with marketing automation platforms beyond HubSpot; experience working across global markets and EU regulatory contexts.