Responsibilities

• Create compelling, differentiated messaging and positioning.
• Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
• Work across marketing teams to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey.
• Support incremental updates and feature launches throughout the year with end-to-end launch strategy.
• Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey.
• Conduct customer research to understand needs and requirements.
• Enable our sales teams and channel partners on the joint solution and the value proposition.
• Be a speaker externally.

Requirements

• 5 years of experience at a B2B SaaS cybersecurity company, with 3+ years in product marketing
• Written samples of external-facing content for cybersecurity buyers.
• Experience running product launches in a high velocity environment.
• Strong technical curiosity with past examples of explaining complex technical concepts to buyers.
• Excellent written and verbal communication skills.
• Strategic thinker who is able to get to work quickly and execute independently.
• Ability to effectively influence both internal and external stakeholders across all levels of the organization.
• Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
• A passion for Abnormal's mission and the success of our customers, partners, and community

Preferred

• Enjoys public speaking and evangelizing cybersecurity topics
• Experience with defining GTM strategies at growth-phase cybersecurity companies.

Benefits

• comprehensive benefits package.