Responsibilities

• Customer and market insights: Own qualitative, quantitative, and competitive research; translate insights into clear ICP definitions, segmentation, and actionable GTM strategies.
• Positioning and messaging: Develop positioning frameworks, value propositions, and messaging for core products and platform capabilities; ensure consistency and clarity across all customer-facing touchpoints.
• Launch management: Lead end-to-end GTM planning and execution for new features and product initiatives; partner with Design to produce high-quality launch and sales assets; manage stakeholder reviews and approvals.
• Growth and lifecycle programs: Partner with Product and Marketing to design and execute prospecting, onboarding, and lifecycle programs across web, email, webinars, and events; continuously experiment to reduce time-to-value and increase adoption.
• Measurement and optimization: Partner with Product and BI to define success metrics, build dashboards, monitor performance, and quickly act on insights to improve KPIs.
• Thought leadership: Collaborate with Comms and Content to develop narratives, POVs, and content that reinforce Altruist’s product leadership and differentiation.
• Sales enablement: Equip Sales and customer-facing teams with compelling collateral such as one-pagers, pitch decks, and case studies; create feedback loops to inform product and marketing strategy.

Requirements

• 6-8+ years of experience in B2B product marketing in high-growth, late-stage startups.
• Curiosity: you ask “why” and back your answers with data.
• Hustle: you are proactive, thoughtful, organized, and get things done. You ship, learn, iterate and run flawless, well-organized GTMs from planning to post-launch.
• Partnership: you bring a clear POV, influence respectfully, collaborate for the greater good, and pull in the right teams at the right time.
• Communication: you communicate clearly with internal and external audiences and can turn complex concepts into easy to understand and compelling marketing assets.

Benefits

• Stunning, amenity-filled office spaces in Culver City, CA, San Francisco, CA, and Dallas, TX. Our offices are intentionally designed for comfort, collaboration, and productivity.
• Competitive pay and equity for eligible positions.
• Premium healthcare, dental, and vision insurance plans (HMO and PPO).
• 401k savings plan with a 4% match and immediate vesting.
• 16 week paid parental leave after one year of employment.
• Professional growth and development opportunities including an employee mobility program and an annual L&D budget allocation for each employee.
• Company perks program (includes discounts on pet insurance, fitness, cell phone plans, and travel, etc.).
• Financial guidance program (includes counseling on navigating debt, tracking personal spend, saving and planning goals, home-purchasing preparedness, etc.).
• One month work from anywhere policy (with the exception of a few countries).