Senior Product Marketing Manager

Responsibilities

• Own the Healthcare B2B product marketing approach, including priorities, positioning, messaging, and go-to-market plans across a growing product portfolio
• Build clear value propositions, buyer personas, segmentation, and customer journeys that reflect how healthcare organizations evaluate and purchase solutions
• Lead customer and competitive research, develop competitive frameworks, and turn market intelligence into useful recommendations for Marketing, Sales, and Product
• Partner with Product Managers to bring customer needs and market opportunities into product planning and roadmap discussions
• Lead product launches from planning through market readiness, aligning narratives, messaging, customer-facing content, and cross-functional deliverables
• Equip Sales and go-to-market teams with practical resources, competitive insights, and consistent messages that help them tell the broader portfolio story
• Bring together Product, Engineering, Sales, Client Success, Marketing, and Content partners to resolve challenges, align priorities, and keep initiatives moving
• Define and track meaningful measures of launch performance, customer adoption, engagement, and business impact; use insights to improve future plans

Requirements

• 6+ years of hands-on product marketing experience in B2B or enterprise software, with the judgment to operate at a senior level
• Current or recent ownership of core product marketing work, including go-to-market strategy, product launches, positioning, and messaging—not simply campaign support
• A demonstrated track record of bringing complex products, platforms, or product portfolios to market and translating customer needs into compelling value propositions
• Experience working directly with Product Managers, Sales, and Marketing teams throughout the product lifecycle, including building alignment without direct authority
• Strong customer and competitive research skills, including the ability to develop frameworks and communicate actionable market insights
• Clear, confident communication, strong interpersonal skills, a proactive problem-solving approach, and comfort asking questions and driving decisions
• A data-informed mindset, with experience using performance metrics and customer feedback to evaluate impact and refine strategy

Preferred

• Familiarity with clinical healthcare audiences or solutions, such as pharmacy, nursing, behavioral health, healthcare organizations, or healthcare professionals
• Experience in continuing education, workforce development, or a multi-brand or portfolio business
• Tools, Platforms, and Methodologies You May Use
• Go-to-market planning, product launch and readiness frameworks
• Customer research, buyer personas, segmentation, and journey mapping
• Competitive intelligence, battlecards, and positioning frameworks
• Product usage, adoption, engagement, and performance reporting
• Sales enablement, collaboration, and project management tools