Senior Product Marketing Manager

USA (Remote)

$180K/yr – $200K/yrSenior Level8+ years expFull time

Posted 4 hrs ago

Job Summary

Own end-to-end marketing strategy for multiple products across portfolios, lead GTM and messaging efforts, enable sales and partners, and drive cross-functional initiatives to maximize market impact.

  • Lead GTM for multi-product launches and market expansions
  • Define portfolio messaging and develop collateral to support sales and marketing
  • Coordinate cross-functional initiatives and influence product roadmaps

Job Description

Responsibilities

  • Scope: Own the end-to-end marketing strategy for multiple products and/or services across multiple portfolios.
  • Go-To-Market (GTM) Strategy & Execution: Architect comprehensive GTM strategies for complex, multi-product or high-priority launches, and/or solution roll-outs or market expansions.
  • Positioning, Messaging, and Content: Define the overarching portfolio narrative and thought-leadership themes. Prepare presentations, demos, briefs, and other marketing/sales collaterals as needed.
  • Sales, Partners, and Field Enablement: Support the global enablement strategy for a portfolio. Align sales motions, routes to market, and partner models to ensure field readiness.
  • Market, Customer & Competitive Intelligence: Lead structured intelligence programs (such as market surveillance and win/loss analysis) to inform strategy.
  • Stakeholder & Cross-Functional Collaboration: Align business units on portfolio priorities. Influence product roadmaps and capacity allocation to maximize market impact and customer value. Lead and support cross-functional initiatives (launches, events, digital journeys, competitive plays).

Requirements

  • Bachelor’s degree.
  • 8+ years of related experience.
  • Demonstrated experience creating product vision/direction via compelling positioning and messaging.
  • Proven experience launching new products and growing to a mature business.
  • Strong organizational and analytical skills, excellent written and oral communication skills, including experience in sales discussions.
  • Strong ability to influence and work cross-functionally.
  • Strong domain and technical knowledge of networking services and products.
  • Exceptional writing and presentation skills.
  • Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve individual and team output.

Preferred

  • Previous experience in IT networking B2B marketing.
  • Business development experience preferred.
  • Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders.
  • Ability to travel domestically and internationally ~25% of the time.
  • Professional and technical certifications in product marketing, AI, or Security (e.g. CCNA, CCST).

Benefits

  • Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!
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Cisco

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At Cisco Meraki, we create intuitive technologies to optimize experiences, secure locations, and seamlessly connect people, places, and things. We love to push boundaries, experiment, and make IT easier, faster, and smarter for our customers. By doing this, we hope to connect passionate people to their mission by simplifying the digital workplace.

Founded in 2006
San Francisco, California, USA
2.9K employees (126 in marketing)
82% recommend to a friend
77% CEO approval

Salaries

Posted range

$180K/yr – $200K/yr

Taken straight from the job posting.

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Senior Product Marketing Manager

Cisco · USA · Remote