Senior Product Marketing Manager

Responsibilities

• Market Strategy & Customer Insights
• Conduct market research, customer interviews, competitive analysis, and industry trend monitoring to identify opportunities for growth and differentiation.
• Develop actionable insights that inform solution strategy, positioning, pricing, and commercialization decisions.
• Partner with Product and Solution leaders to prioritize investments based on customer needs, market demand, and business objectives.
• Monitor industry, workforce, healthcare, and technology trends to identify emerging opportunities and market risks.
• Establish a deep understanding of buyer personas, decision-making processes, customer pain points, and purchasing behaviors.
• Solution Positioning & Messaging
• Develop and maintain compelling positioning, messaging frameworks, and value propositions for client solution offerings.
• Translate complex service, technology, and workforce solutions into clear, differentiated customer value.
• Create tailored messaging for executive buyers, operational stakeholders, clinicians, and other key audiences.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field.
• 7+ years of experience in Product Marketing, Solution Marketing, Strategic Marketing, Commercial Strategy, Management Consulting, or related roles.
• Experience in healthcare, staffing, SaaS, marketplace platforms, or digital health.
• Proven experience developing and executing go-to-market strategies for complex solutions, services, technology products, or healthcare offerings.
• Demonstrated success creating positioning, messaging, and value propositions that drive customer engagement and business growth.
• Experience conducting market research, customer discovery, competitive analysis, and buyer insights programs.
• Proven success developing sales enablement programs that improve pipeline generation, conversion rates, and revenue growth.
• Experience partnering across brand, digital, channel, social, and demand generation marketing functions to execute integrated marketing programs.
• Proven ability to lead cross-functional initiatives and influence stakeholders across all levels of the organization.
• Leadership experience is a plus

Preferred

• Leadership experience is a plus

Benefits

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs